Current Chief Marketing Officer at Alasko Foods and Former General Mills Executive Joins Double Eagle Advisory Board

MIAMI, June 14, 2011 /PRNewswire/ -- Double Eagle Holdings, Ltd. (Pink Sheets: DEGH) announced today that it has added Neil Chin, the current chief marketing officer at Alasko Foods, Inc. and a former marketing executive at General Mills and SC Johnson, to the company's corporate advisory board. Double Eagle Holdings is the parent company of Fuse Science, Inc. (www.fusescience.com), developer of new, patent-pending technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals.

"Neil is a passionate, hands-on marketing expert who we believe will bring fresh new insights in food nutrition applications for our science," said Brian Tuffin, Fuse Science President and Chief Operating Officer.  "He possesses the marketing savvy to help our company engage new consumers quickly, establish the Fuse brand, and build sustained shareholder value."

Chin currently serves as chief marketing officer at Alasko Foods, Inc. a Canadian company specializing in premium quality frozen fruits and vegetables from around the world.  Prior to joining Alasko, Chin held senior management positions at such leading global consumer packaged goods companies as SC Johnson, General Mills and Primo/Old El Paso Foods in Canada and the United States.  

Most recently, he served as vice president of marketing at SC Johnson, leading year-over-year market share growth for more than 200 new and established brands that redefined multi-billion dollar categories.  Over the years, he has managed such leading global brands as Windex®, Pledge®, Raid®, Glade®, ZipLoc®, Nature Valley® and Old El Paso®.  

Chin has also launched numerous new products successfully, rebuilt existing brands, pioneered new business channels, and developed new integrated marketing approaches to connect with consumers.  He holds a bachelor's degree in business administration, with honors, from Wilfrid Laurier University, and a master's certificate in marketing communications from the Schulich Executive School of Business.  

"The possible applications of the Fuse Science technology are far-reaching into the food and nutrition categories, and I'm pleased to be a part of this exceptional team focused on expanding the company's footprint.  This is clearly an exciting and transformative time that will produce long-term value for the company," added Chin.

About Double Eagle Holdings

Double Eagle Holdings (Pink Sheets: DEGH) is an innovative consumer products holding company and the parent company of Fuse Science, Inc.  Based in Aventura, Florida, Fuse Science is the developer of patent-pending conveyance technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals, delivering their benefits faster and more effectively than ever before.  Information about Fuse Science is available online at www.fusescience.com or by calling 305-503-FUSE (3873).

Safe Harbor Statement: Certain statements and information included in this release may constitute "forward-looking statements" as defined in the Federal Private Securities Litigation Reform Act of 1995.  Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied in such statements. Additional discussion of factors that could cause actual results to differ materially from management's projections, estimates and expectations is contained in the company's SEC filings. The company assumes no obligation to update any forward-looking statements as a result of new information, future events or developments, except as required by federal securities laws.

SOURCE Double Eagle Holdings, Ltd.