Cup Noodles® Announces First Vegetarian Product with Very Veggie™ Soy Sauce Flavor

The First Instant Noodle Cup with One Full Serving of Vegetables Releases New Flavor Based on Consumer Requests

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Sep 25, 2018, 09:00 ET

GARDENA, Calif., Sept. 25, 2018 /PRNewswire/ -- Today, Cup Noodles announces the newest addition to the company's Cup Noodles® Very Veggie™ product line: Soy Sauce Flavor. The newest flavor is the brand's first vegetarian product and offers yet another innovation to the Cup Noodles product portfolio. Building on the success of last year's launch of Very Veggie, the first-ever instant noodle cup containing one full serving of vegetables¹, Soy Sauce appeals to consumers' appetite for savory foods and complements the brand's existing Chicken, Spicy Chicken and Beef flavors.

Cup Noodles announces its first vegetarian product based on consumer requests with Cup Noodles Very Veggie Soy Sauce.

Alongside the other Very Veggie flavors, Soy Sauce features a full serving of vegetables with a mix of edamame, carrots, bok choy and green beans. Grown from consumer requests, Cup Noodles Very Veggie Soy Sauce provides a vegetarian option that helps them add more vegetables into their daily routines.

"Cup Noodles Very Veggie has seen great success since its debut last year, and introducing a flavor for our vegetarian fans is the perfect next step for Cup Noodles," said Leslie Mohr, Vice President of Marketing of Nissin Foods USA. "We're continuously listening to our growing consumer base and their desire for new flavors, and Cup Noodles Very Veggie Soy Sauce is the newest innovation for an enjoyable, quick option for consumers' on-the-go."

For more than 45 years, Nissin has continued to demonstrate its commitment to providing consumers with delicious, affordable meals and is constantly evolving its products to align with consumer preferences. In addition to Very Veggie, Cup Noodles' recipe was modified to significantly reduce sodium content and remove artificial flavors and added MSG², while maintaining the same great taste fans expect and enjoy. Nissin already offers two vegetarian offerings from Top Ramen, including Top Ramen Soy Sauce and Top Ramen Chili.

Consumers can find Cup Noodles Very Veggie products at many food retailers including Walmart, Albertson's/Safeway, 7-Eleven, Food Lion, Shoprite, BJ's and 99 Cents Only. Visit http://www.nissinfoods.com/where-to-buy to find the closest Cup Noodles Very Veggie retailer.

About Nissin Foods
Nissin Food Products Co. Ltd. was established by Momofuku Ando in 1958, who invented the first instant ramen noodle to Japan. In 1970, they established Nissin Foods (USA) Co., Inc. in Gardena, California and introduced Top Ramen® noodles– the first ever instant ramen launched in the United States. This August, Nissin Foods celebrated its 60^th anniversary – marking 60 years of providing consumers with quick and delicious meal solutions.

In the U.S., Nissin Foods USA develops and markets a variety of products including Top Ramen®, Cup Noodles®, Cup Noodles Very Veggie™, Hot & Spicy, Chow Mein, Ramen Bowl, RAOH®, and Souper Meal^®, uniquely positioning them to meet the needs of today's busy lifestyles. The company's corporate philosophy inspires commitment to taste, convenience and quality.

¹ Each cup of Cup Noodles Very Veggie contains ¼ cup of dehydrated vegetables that rehydrates to one full serving (½ cup equivalent)
² Note: product contains small amounts of naturally occurring glutamates

SOURCE Nissin Foods