Cumberland Farms Launches 7th Annual Cups for Kids Fundraiser to Benefit Regional Pediatric Care Programs

WESTBOROUGH, Mass., Aug. 1, 2018 /PRNewswire/ -- Leading coffee, convenience and gasoline retailer, Cumberland Farms, today launched its 7^th annual Cups for Kids campaign. The campaign is a month-long fundraiser that benefits pediatric care programs at five regional hospitals, including Floating Hospital for Children at Tufts Medical Center in Boston, Massachusetts. Throughout the month of August, five cents from every iced coffee or Chill Zone beverage, including HYPERFEEZE™ (the beverage varies by hospital), purchased at participating retail locations across the Northeast, will be donated directly to pediatric care programs at partnering children's hospitals.

"The time has already come to kick off another Cups for Kids fundraiser," said Ari Haseotes, CEO of Cumberland Farms. "Last year, we donated over $145,000 to our hospital partners and we couldn't be more proud to give back to the local hospitals in the communities we serve. To help us exceed our donation from last year, we encourage our customers to head to their local stores and support the fundraiser this month."

In Massachusetts, Cumberland Farms is partnering with Floating Hospital for Children at Tufts Medical Center, a full service children's hospital in Boston with a mission to improve the lives of children and their families. During the month of August, five cents from every iced coffee purchased at participating retail locations across Massachusetts and Rhode Island will be donated directly to pediatric care programs at Floating Hospital. Matthew Scott, 11, from Marshfield, Massachusetts will be representing Floating Hospital for Children during the fundraiser this year. Last summer, Matt began experiencing frequent headaches that became increasingly severe. After visiting his pediatrician, Matt was sent directly to Tufts MC for an emergency MRI, which revealed a small tumor was blocking a drainage path from his brain. After undergoing emergency brain surgery, the pressure Matt experienced has subsided! Matt and his family are extremely grateful for the exceptional care and continuous support they have received from Tufts MC and Floating Hospital throughout their experience.

"We are so grateful that Floating Hospital for Children will be a beneficiary of the Cups for Kids campaign for the fifth consecutive year," said Geoffrey G. Binney, Jr., MD, MPH, Acting Pediatrician-in-Chief at Floating Hospital for Children at Tufts Medical Center. "Over the past four years, Cumberland Farms has raised more than $275,000 through Cups for Kids for Floating Hospital, and last summer, they raised more than $83,000 - the highest amount yet - in support of our smallest, but mightiest patients."

Below is the complete list of participating hospitals, as well as their selected Cumberland Farms beverage for the fundraiser:

• Floating Hospital for Children at Tufts Medical Center - Iced Coffee
• Children's Hospital at Dartmouth-Hitchcock - Iced Coffee
• Bernard & Millie Duker Children's Hospital at Albany Medical Center - Chill Zone Beverages
• Connecticut Children's Medical Center - Chill Zone Beverages
• The Barbara Bush Children's Hospital at Maine Medical Center - Chill Zone Beverages

For more information around the Cups for Kids campaign, please visit https://www.cumberlandfarms.com/company/doing-good/cups-for-kids. To find a participating store location, visit https://locations.cumberlandfarms.com/ or follow Cumberland Farms @CumberlandFarms.

About Cumberland Farms
Cumberland Farms makes life easier for busy people every day. What started in 1939 with a cow and a dream has grown into a network of nearly 600 convenience stores across 8 states. Three generations later, Cumberland Farms is still family owned and operated, and continues to reflect the values it was built upon: envisioning a better way to serve customers by providing the best possible products at the best possible prices. Whether you're buying a cold Chill Zone drink, a hot or iced cup of Farmhouse Blend Coffee, or filling the gas tank, convenience and customer service are key. Cumberland Farms also has a long heritage of giving back to the communities where it operates, from feeding the hungry to supporting local sports teams and fundraising. For more information, please visit us at http://www.cumberlandfarms.com or follow us on Twitter at http://www.twitter.com/cumberlandfarms.

About Tufts Medical Center and Floating Hospital for Children
Tufts Medical Center is an exceptional, not-for-profit, 415-bed academic medical center that is home to both a full-service hospital for adults and Floating Hospital for Children. Conveniently located in downtown Boston, the Medical Center is the principal teaching hospital for Tufts University School of Medicine. The Medical Center features a level one trauma center with rooftop helipad, the largest heart transplant center in New England and a renowned research program, ranking among the top 10 percent of independent hospitals to receive federal research funding. A physician network of 1,800 New England Quality Care Alliance doctors represents our strong commitment to health in the community. Tufts Medical Center is a founding member of Wellforce, along with Circle Health and Hallmark Health. For more information, visit www.tuftsmedicalcenter.org.

SOURCE Cumberland Farms

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http://www.cumberlandfarms.com