Cumberland Farms Launches 4th Annual Cups for Kids Campaign At Fenway Park

FRAMINGHAM, Mass., July 29, 2015 /PRNewswire/ -- Tomorrow, Cumberland Farms will kick-off its 4^th annual Cups for Kids campaign, a month-long fundraiser that will benefit pediatric care programs at five hospitals throughout the Northeast. During the entire month of August, five cents from every iced coffee or Chill Zone beverage purchased at specified retail locations will go directly to participating hospitals. The kick-off event at Fenway Park tomorrow, July 30^th, at 1:30pm will gather patients and families from each hospital for a private celebration and tour of Fenway Park before they attend the Boston Red Sox vs. Chicago White Sox game later that evening.

"We are incredibly excited to kick-off our 2015 Cups for Kids campaign at Fenway Park tomorrow," said Ari Haseotes, CEO of Cumberland Farms. "We created this initiative as a way for our communities to come together in support of the exceptional work that our hospital partners do to give our children the ability to lead healthy lives. Our goal is to exceed our 2014 fundraising total of just over $100,000 so that we may contribute even more this year to support the incredible, life-saving work that these hospitals do."

For the second year, Cumberland Farms will be partnering with Floating Hospital for Children at Tufts Medical Center, a full service children's hospital in Boston with a mission to improve the lives of children and their families. Throughout the month of August, five cents from every iced coffee purchased at participating Cumberland Farms in Massachusetts will go directly to the hospital. Representing Floating Hospital for Children at the Cups For Kids kick-off celebration at Fenway will be 10-year-old Samantha Marion of Nashua, New Hampshire. At seven years old, Samantha learned she had Chiari One Malformation, a condition where her brain stem and cerebellum is pushed down into the spinal canal. After undergoing brain surgery at Floating Hospital in April 2013 during the Boston bombing manhunt, Samantha was afraid to do things she used to enjoy. Now, two years after her surgery, Samantha once again enjoys jumping on the trampoline, riding her bike, and riding four-wheelers.  

"Floating Hospital for Children at Tufts Medical Center has been providing family-centered care for 120 years. We are thrilled to partner with Cumberland Farms again this year to raise money for the Floating Hospital for Children Fund," said Rashed Durgham, MD, Interim Chief Administrative Officer and Pediatrician-in-Chief at Floating Hospital. "Support of the Floating Hospital for Children Fund provides important resources for facility upgrades, promising research and training for physicians, nurses, and other clinical staff who always put the needs of our young patients and their families first. We hope everyone buys an iced coffee in August in support of our kids!"

A total of five hospitals in the Northeast will be participating in this year's Cups for Kids fundraiser:

• Floating Hospital for Children at Tufts Medical Center
• Children's Hospital at Dartmouth-Hitchcock
• Albany Medical Center
• Connecticut Children's Medical Center
• Barbara Bush Hospital at Maine Medical Center

Throughout the month of August, participating Cumberland Farms locations will track regional fundraising totals so customers can track the progress. For further information on Cups For Kids, please visit https://www.cumberlandfarms.com/doinggood/cupsforkids.aspx or follow Cumberland Farms on Twitter and Instagram @CumberlandFarms, and use #CupsforKids.

About Cumberland Farms
Cumberland Farms makes life easier for busy people every day. What started in 1939 with a cow and a dream has grown into a network of convenience stores across 8 states. Three generations later, Cumberland Farms is still family owned and operated, and continues to reflect the values it was built upon: envisioning a better way to serve customers by providing the best possible products at the best possible prices. Whether you're buying a cold Chill Zone drink, a hot or iced cup of Farmhouse Blend Coffee, or filling the gas tank, convenience and customer service are key. Cumberland Farms also has a long heritage of giving back to the communities where it operates, from feeding the hungry to supporting local sports teams and fundraising. For more information, please visit us at http://www.cumberlandfarms.com or follow us on Twitter at http://www.twitter.com/cumberlandfarms.

About Tufts Medical Center
Tufts Medical Center is an exceptional, not-for-profit, 415-bed academic medical center that is home to both a full-service hospital for adults and Floating Hospital for Children. Conveniently located in downtown Boston, the Medical Center is the principal teaching hospital for Tufts University School of Medicine. Floating Hospital for Children is the full-service children's hospital of Tufts Medical Center and the principal pediatric teaching hospital of Tufts University School of Medicine. Tufts Medical Center is affiliated with the New England Quality Care Alliance, a network of nearly 1,800 physicians throughout Eastern Massachusetts. For more information, please visit www.tuftsmedicalcenter.org or www.floatinghospital.org.

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SOURCE Cumberland Farms

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