Cumberland Farms Announces HYPERFREEZE™

To Celebrate, Fans Can Enter to Win Free HYPERFREEZE™ for a Year with Digital Scratch-Off Promotion

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Jun 16, 2016, 10:31 ET

FRAMINGHAM, Mass., June 16, 2016 /PRNewswire/ -- Just in time for the official start of summer, Cumberland Farms, leading convenience, gasoline, and coffee retailer today announced the official name of its frozen beverage, HYPERFREEZE. Cumberland Farms has given the fan-favorite frozen drink its own identity and a cool new design. Under the new HYPERFREEZE name, customers can still enjoy all their favorite flavors like Red Rage and Berry Backlash, and pricing will also remain the same at just 89 cents any size. HYPERFREEZE is now available in the Chill Zone section at all of Cumberland Farms' nearly 600 retail locations throughout the Northeast and Florida.

Cumberland Farms Announces HYPERFREEZE(TM)

In celebration of the announcement, Cumberland Farms is offering its customers the opportunity to win a free fountain or frozen drink, with the grand prize of HYPERFREEZE for a year with a digital scratch-off promotion. Beginning June 17^th and running through July 1^st, customers can simply text the word HYPERFREEZE to 64827 via their smartphone, and they'll receive a link to play the digital scratch-off game. To further communicate the new HYPERFREEZE name, special "thermos-sensitive" cups that reveal a hidden design when filled with Hyperfreeze will be in stores for a limited time this summer.

"Here at Cumberland Farms we know how popular our frozen beverages are to our customers, and we're excited to announce HYPERFREEZE as we kick off the summer season," said Ari Haseotes, CEO of Cumberland Farms. "We hope the new name will add to customers' fun of mixing up their favorite frozen flavors."

For additional information on HYPERFREEZE or to find a Cumberland Farms location near you, please visit https://www.cumberlandfarms.com/stores, and don't forget to share a photo of your HYPERFREEZE on Instagram or Twitter by tagging @CumberlandFarms and using #HYPERFREEZE.

About Cumberland Farms

Cumberland Farms makes life easier for busy people every day. What started in 1939 with a cow and a dream has grown into a network of convenience stores across 8 states. Three generations later, Cumberland Farms is still family owned and operated, and continues to reflect the values it was built upon: envisioning a better way to serve customers by providing the best possible products at the best possible prices. Whether you're buying a cold Chill Zone drink, a hot or iced cup of Farmhouse Blend Coffee, or filling the gas tank, convenience and customer service is key. Cumberland Farms also has a long heritage of giving back to the communities where it operates, from feeding the hungry, to supporting local sports teams and fundraising. For more information, please visit us at http://www.cumberlandfarms.com or follow us on Twitter at http://www.twitter.com/cumberlandfarms.

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SOURCE Cumberland Farms