CULT Food Science Begins Shipping Samples for Noochies!, Anticipating Summer Launch

Noochies! samples are shipping out to retailers, distributors and early adopters across North America

TORONTO, May 16, 2023 /PRNewswire/ - CULT Food Science Corp. ("CULT" or the "Company") (CSE: CULT) (OTC: CULTF) (FRA: LN0), a pioneer in the investment, development, and commercialization of cellular agriculture technologies and products, is delighted to announce that it has begun shipping initial sample products of Noochies! Pet foods and treats to early adopters across North America.

Samples are being shipped ahead of a general launch this summer. Both Noochies! dog food and treats are available for sampling to early adopters.

Noochies! Dinner, a freeze dried blend of the company's high-protein Bmmune™ Nutritional Yeast and functional plant-based ingredients, is a complete nutrition, minimally processed dog food. It can be served directly into a dog's bowl, used as a complete nutrition health boost topper or, with added water or broth, a wet food. It's the first commercially available food to have no kibble, soy legumes, GMOs or meat!

Noochies! Freeze Dried Dog Snacks are a high-protein, limited ingredient treat for dogs of all life stages. They contain ~44-52% protein per bite and have only one single ingredient, Bmmune™ Nutritional Yeast. Bmmune™ also provides bioactive ingredients shown to aid in digestion and protein absorption.

Noochies! pet products are produced through a combination of cell culturing and a novel freeze dry method, in which foods are not processed by conventional methods such as extrusion, but are broken down into ingredients through the culturing process.

To secure Noochies! in advance, interested customers and retail distributors can take part in the ongoing pre-order campaign via the Noochies! Website at: https://www.noochies.co/.

"I am pleased to begin shipping samples out to excited customers and early adopters in advance of our general launch. This will be one of many releases coming this year." said Lejjy Gafour, CEO of CULT Food Science.

"I'm thrilled to start our sample program for Noochies! – sampling is the best way to earn our consumer's trust", said Joshua Errett, VP of Product at CULT Food Science. "And it's our first chance to share with pet parents what we already know, that our super savoury Noochies treats are the most nutritious, sustainable snacks on the market."

The Company has also engaged Outside the Box Capital ("OTB"), an arm's length party to the Company, to perform digital marketing services for a two month period. The Company has agreed to pay OTB USD$50,000 for the services. The compensation paid by the Company for the services does not include securities or options to purchase securities of the Company.

CULT Food Science Corp. is the first publicly-traded company of its kind in North America, pioneering the investment, development, and commercialization of cellular agriculture technologies and products. Through its global portfolio of companies and its venture studio, CULT Food Science provides investors with unprecedented exposure to the most innovative start-up, private or early-stage cultivated meat, cell-based dairy, and other cultured food companies around the world.

Additional information can be found by viewing the Company's website at cultfoodscience.com or its regulatory filings on sedar.com.

On behalf of the Board of Directors of the Company,

CULT FOOD SCIENCE CORP.

"Lejjy Gafour"
Lejjy Gafour, Chief Executive Officer

Information set forth in this news release may involve forward-looking statements. Forward-looking statements are statements that relate to future, not past, events. In this context, forward-looking statements often address a company's expected future business and financial performance, and often contain words such as "anticipate", "believe", "plan", "estimate", "expect", and "intend", statements that an action or event "may", "might", "could", "should", or "will" be taken or occur, or other similar expressions. By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include but are not limited to the following risks: those associated with marketing and sale of securities; the need for additional financing; reliance on key personnel; the potential for conflicts of interest among certain officers or directors with certain other projects; and the volatility of common share price and volume. Forward-looking statements are made based on management's beliefs, estimates and opinions on the date that statements are made and except as required by law, the Company undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change. Investors are cautioned against attributing undue certainty to forward-looking statements. For further information on risk, investors are advised to see the Company's MD&A and other disclosure filings with the regulators which are found at sedar.com.

SOURCE CULT Food Science Corp.

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