Cub Cadet® Selects Red Moon Marketing to Activate Nationwide Test Drive Tour Challenge

CHARLOTTE, N.C., March 16, 2012 /PRNewswire/ -- Red Moon Marketing, a Charlotte based full service marketing firm, has been selected by Cub Cadet®, the leader in premium-quality outdoor power equipment, to activate its nationwide Test Drive Challenge Tour.

(Photo: http://photos.prnewswire.com/prnh/20120316/CL71982 )

The Challenge gives consumers the chance to test drive the advanced technology behind Cub Cadet's 2012 product line. New products include the remarkable RZT S, residential zero-turn rider with four-wheel steering and a steering wheel rather than cumbersome lap bars and the Series 1000 lawn and garden tractor featuring Electronic Power Steering (EPS). 

"Cub Cadet is the only brand in the industry to offer advanced technologies, like the RZT S - the only zero radius turn rider with four-wheel steering and steering wheel control, Nothing in its class compares to the  exceptional maneuverability, traction and stability particularly on hills," said Jeff Salamon, director of marketing, Cub Cadet. "The proof is in the ride. When you get on a Cub Cadet product, you realize why it's the smarter choice."

"We are extremely proud to be selected as Cub Cadet's marketing activation partner for the 2012 Test Drive Challenge Tour," commented Jim Bailey, president of Red Moon Marketing. "Cub Cadet products are synonymous with innovation, quality, performance and safety and our team of brand ambassadors are eager to share this message with consumers around the country."

"After a thorough review, we selected Red Moon Marketing to activate our 2012 Cub Cadet Test Drive Challenge Tour," said Jeff Salamon, director of marketing, Cub Cadet. "Red Moon's unique grassroots marketing expertise and dynamic team of brand builders is exactly what we were searching for to welcome and engage consumers to test drive and experience the performance and quality of Cub Cadet's innovative new 2012 products."

The 2012 Cub Cadet Test Drive Challenge will visit select The Home Depot, Tractor Supply Company and independent authorized Cub Cadet dealership locations throughout the country this spring. Committed to giving consumers a choice, Cub Cadet will offer test drives 24/7 via a virtual test drive, and at more than 1,500 dealer locations nationwide. For more information about Cub Cadet's complete line of premium quality outdoor power equipment, or to learn more about the Cub Cadet Test Drive Challenge, visit www.CubCadet.com/tour .  

To follow the tour and join the conversation, follow Cub Cadet at:

• www.Facebook.com/CubCadet
• www.Twitter.com/Cub_Cadet  (#CubTestDrive)
• www.YouTube.com/CubCadetRidingMowers

About Red Moon Marketing

Red Moon Marketing is a full-service marketing agency building brands with both traditional and non-traditional methods on a local, regional and national level. Founded and headquartered in Charlotte, NC in 2002, Red Moon's clients include Harris Teeter, Coca-Cola, Jack Daniel's Tennessee Whiskey, Fetzer Wines, and Better Bakery to name a few. More information on Red Moon Marketing can be found at www.redmoonmkt.com.  

SOURCE Red Moon Marketing