CTIA to Host Pre-Conference Seminars Focused on Mobile Marketing and Mobile Commerce

Industry Leaders to Provide Perspectives on Today's Hottest Revenue Opportunities

WASHINGTON, Feb. 9, 2011 /PRNewswire-USNewswire/ -- International CTIA WIRELESS® 2011 today announced the programs for two pre-conference seminars – "Mobile Marketing & Promotion" and "Money Over Mobile" – focused on two of the fastest-growing segments of the wireless market. Featuring leading thinkers presenting real-world case studies, these seminars will provide attendees with in-depth understanding of mobile marketing and mobile commerce revenue opportunities, and strategies for making them work. International CTIA WIRELESS will take place March 22-24, 2011 at the Orange County Convention Center in Orlando. Pre-conference events will begin on March 21.

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"The mobile channel represents a huge revenue opportunity for brands, businesses, media companies and the financial services sector," said Robert Mesirow, CTIA vice president and show director. "Our 'Mobile Marketing & Promotions' and 'Money Over Mobile' pre-conference seminars are designed to give attendees a blueprint for navigating these fast-moving sectors."

Mobile Marketing & Promotion takes place March 21, 2011 from 9:00 a.m. to 5:30 p.m. EST. Speakers representing wireless carriers, ad agencies, brands and media organizations will share case studies, technology tips and strategies to connect with consumers via mobile. The program will also feature a keynote address by Alex Hall, president of the Americas for TigerSpike, who will discuss consumer behavior and share best practices gained while working with major brands such as NBC, Pepsi, Johnson & Johnson and Heineken. Panels and presentations will include speakers from AT&T, Compete, Converseon, DialPlus, Digitas, GEM Strategy, Grapple Mobile, Haneke Design, HipCricket, Microsoft, Mogreet, Playphone, Ticket ABC, Turner Networks, WAU Movil and more.

For more information on the Mobile Marketing & Promotion pre-conference event, please visit: http://www.ctiawireless.com/events/eventdetails.cfm/1240.

Money Over Mobile takes place March 21, 2011 from 9:00 a.m. to 5:00 p.m. EST, and will feature speakers representing financial institutions, wireless carriers, analysts and brands. The agenda will address key mobile commerce issues, including banking, credit and payments, NFC and point-of-sale purchases.

For more information on the Money Over Mobile pre-conference event, please visit: http://www.ctiawireless.com/events/eventdetails.cfm/1261.

Press registration is now open, visit: www.ctiashow.com/pressreg

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About CTIA Shows

CTIA shows bring together all industries advanced by wireless technology for intense business, learning and networking. International CTIA WIRELESS® 2011 takes place March 22-24 at the Orange County Convention Center in Orlando, Florida. CTIA ENTERPRISE & APPLICATIONS™ 2011 takes place October 11-13 at the San Diego Convention Center in San Diego, California. Visit www.ctiashow.com.

CTIA–The Wireless Association® is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry's voluntary best practices and initiatives, and produces the industry's leading tradeshows. CTIA was founded in 1984 and is based in Washington, D.C. Visit www.ctia.org.  

SOURCE CTIA-The Wireless Association

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