CSL Chooses Amdocs ChangingWorlds Solution to Launch MyNet

BARCELONA, Spain, Feb. 15 /PRNewswire-FirstCall/ -- At GSMA's Mobile World Congress, Amdocs (NYSE: DOX), the leading provider of customer experience systems, today announced that CSL Limited (CSL), Hong Kong's leading mobile operator, has chosen an Amdocs ChangingWorlds solution to support its new, innovative mobile Internet service, MyNet.  

CSL last year launched its award-winning All-IP Next G™ network in Hong Kong.  With its high speed and enhanced capacity, this network offers sophisticated mobile content offerings such as Studio On Demand™, Musicholic™ and EXpresso™ that enrich the mobile broadband user experience. CSL is now offering its customers another first: MyNet, a new multi-language personalized mobile internet experience. The Amdocs ChangingWorlds solution supports MyNet by learning from the user's behavior and usage patterns to build a customer profile. This information is applied to suggest links to both on- and off-portal content via a browser bar. The service is browser and handset independent, ensuring a superior customer experience that encourages frequent use.  

This level of personalization enables MyNet users to receive a different mobile Internet experience. For example, a user with multiple interests such as sports, financial markets and restaurants, can choose to be presented with content that reflects these interests, prioritized on their mobile internet service.  

"The Hong Kong market has enthusiastically adopted both smartphone devices and the mobile Internet, but the interfaces are not conducive for mobile Internet browsing. This has made it difficult for users to find the specific content they're looking for," said Tarek Robbiati, group managing director, Telstra International and chief executive officer, CSL Limited. "The launch of Next G™ allows us to offer our customers a personalized mobile Internet user experience across any device. The Amdocs ChangingWorlds solution makes it easy for users to experience what they want, when they want it."

The introduction of MyNet expands the existing relationship with CSL, which uses Amdocs ChangingWorlds' solutions to evolve and continually enhance its mobile data strategy across its Next G™ network."

About Amdocs

Amdocs is the market leader in customer experience systems innovation, enabling world-leading service providers to deliver an integrated, innovative and the intentional customer experience(TM) – at every point of service.  Amdocs provides solutions that deliver customer experience excellence, combining the software, service and expertise to help its customers execute their strategies and achieve service, operational and financial excellence. A global company with revenue of $2.86 billion in fiscal 2009, Amdocs has approximately 18,000 employees and serves customers in more than 60 countries around the world. For more information, visit Amdocs at www.amdocs.com.

About CSL

CSL is Hong Kong's first and leading mobile network operator. It is also the first mobile company in Hong Kong to employ a distinctive market segmentation strategy and it uses leading-edge technologies to provide customer-focused services through segmented brands: 1O1O, One2Free and New World Mobility. It operates Next G, a world-class GSM / WCDMA network through which it offers comprehensive post and pre-paid mobile services to both local and international customers.  CSL is also the leading roaming operator in Hong Kong to provide unmatched international multi-media connectivity with over 400 mobile operators around the world. For more information, please visit www.hkcsl.com.    

CSL is a subsidiary of Telstra Corporation Limited, Australia's leading telecommunications and information services company (www.telstra.com).

Forward looking statement

This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs' growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs' ability to grow in the business segments it serves, adverse effects of market competition, rapid technological shifts that may render the Company's products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future, however the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company's filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2009, filed on December 7, 2009 and  our Form 6-K for the first quarter of fiscal 2010 filed on February 8, 2010.

SOURCE Amdocs

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