Crunchmaster® Announces Nationwide Launch of 7 Ancient Grains Crackers; Also Wins 2011 FITNESS Magazine Healthy Food Award

LOVES PARK, Ill., July 7, 2011 /PRNewswire/ -- Crunchmaster®, the fastest growing brand of certified gluten free crackers in the U.S., has announced its new 7 Ancient Grains product line is now available in supermarkets nationwide. The crackers are available in two flavors – Hint of Sea Salt and Cracked Pepper & Herb – and will be showcased at the National Association for the Specialty Food Trade (NASFT) Fancy Food Show July 10-12 in Washington, DC.

(Photo: http://photos.prnewswire.com/prnh/20110707/CG31856)

Crunchmaster 7 Ancient Grains crackers are made with 100% whole grains including brown rice, sorghum, quinoa, sesame, millet, flax and amaranth. The crackers are also oven-baked and contain low sodium, making them an ideal snack option for consumers who need to avoid gluten or simply want a nutritious alternative to traditional processed wheat crackers.

"It's always exciting to launch a new product line and we think consumers are going to enjoy our 7 Ancient Grains crackers," said Jim Garsow, Director of Marketing for the Crunchmaster brand. "We've incorporated several grains into these crackers that have been staples in the Mediterranean region for centuries, making them a healthy snack option that more and more consumers are looking to find on their supermarket shelves."

The 7 Ancient Grains crackers join a growing family of nutritious Crunchmaster brand products, including the recently honored Sea Salt Multi-Grain crackers, which were named by FITNESS Magazine as a Best Savory Snack in its 5th Annual Healthy Food Awards. More than 1,000 healthy snacks were submitted to the magazine for consideration and then narrowed down by nutritionists to a select number of products that met specific nutritional criteria. The remaining products were then sampled and voted on by FITNESS staffers, who selected the winning products that were announced in the July/August 2011 issue of the magazine.

"We're thrilled our Sea Salt Multi-Grain crackers have received this kind of recognition and are being touted as a healthy and savory food by FITNESS magazine," said Garsow. "The response to the Sea Salt flavor has exceeded our expectations and led to the recent expansion of our Multi-Grain line to include White Cheddar and Roasted Vegetable flavors, both of which are now available at grocery and specialty food stores nationwide."

All Crunchmaster products are manufactured in the U.S. by TH Foods. Visitors to the NASFT Fancy Food Show can sample the newest Crunchmaster products at booth #1802.

About Crunchmaster and TH Foods, Inc.

Crunchmaster® is a registered trademark of TH Foods, Inc. Headquartered in Loves Park, Ill., TH Foods, Inc. is a leading manufacturer in the natural snack food industry. Formerly known as Sesmark Foods, the company was founded in 1984, and joined with Mitsubishi International Corporation and Kameda Seika (the leading producer of rice crackers in Japan) as a joint venture. TH Foods strives to bring innovative, authentic "Better for You" balanced nutrition, rice-based crackers and snacks to North America. For more information, visit www.crunchmaster.com or Facebook.com/Crunchmaster.

SOURCE Crunchmaster

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