Crunch Fitness Announces New Location in Lake Forest, CA

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Jul 07, 2010, 01:36 ET

NEW YORK, July 7 /PRNewswire/ -- Crunch announces it will open its second location in their new line of franchise clubs in August 2010 in Lake Forest, CA at 23633 El Toro Road. Occupying the former Bally's Total Fitness, this new Crunch outpost will be one of the anchor tenants in the Twin Peaks shopping center, bringing the brand's No Judgments philosophy to the health-conscious Lake Forest community.

(Logo: http://www.newscom.com/cgi-bin/prnh/20100707/NY31752LOGO )

(Logo: http://photos.prnewswire.com/prnh/20100707/NY31752LOGO )

The 23,000 square foot club will house all of the distinctive offerings that make Crunch unique – state-of-the-art fitness equipment, expert personal training, an online fitness and nutrition program, and free tanning, all for a lower membership rate varying from $14.95 - $19.95 per month. An expansive group fitness studio will offer a variety of Crunch's signature group fitness classes, including BodyWeb w/TRX, Belly, Butt & Thighs, Bosu Bootcamp and Yoga Body Sculpt. Creative design elements, quirky messaging and in-gym entertainment make Crunch Lake Forest not just a gym, but a community where fitness meets fun.

"The Crunch brand has set the bar in innovation in the health club industry over the past 21 years," said Ben Midgley, president, Crunch Franchise. "Their No Judgment approach opens the doors to health to an especially wide audience, and we're thrilled to share this philosophy with the residents of Orange County."

A pre-sale website, http://www.crunchorangecounty.com is currently offering exclusive membership deals, including $0 enrollment, and give-a-ways prior to the club's grand opening. A pre-sale office is also available, located at 23635 El Toro Road, Suite H-1, Lake Forest, CA 92630.

Crunch has 21 flagship clubs located in New York, Miami, San Francisco and Los Angeles and the brand looks to continue expanding in new markets nationwide. For more information about Crunch franchising opportunities go to http://www.crunchfranchise.com .

Crunch is a health club chain that leads the industry in fusing fitness and entertainment. Since opening our doors in 1989, our mission has been to make working out a good time. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. With this much going on, Crunch is more than a gym. It's a fitness community for all types of people, with all types of goals, exercising all different ways; working it out at the same place together.

Based in Northern California, the NEFC (New Evolution Fitness Company) team has a two-decade plus record of success delivering superior returns on investment in the acquisition, development, management and operation within the fitness industry both domestically and internationally. Founded in 2008 by Mark Mastrov and Jim Rowley, the current team of NEFC professionals represents over a century of combined experience working in a broad sector of health, wellness and fitness investments and operations.

SOURCE Crunch Fitness