Crunch Fitness Announces Launch of Global Franchise Opportunities

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Jul 22, 2010, 11:55 ET

NEW YORK, July 22 /PRNewswire/ -- Crunch Fitness announces the launch of their latest venture, offering franchise business opportunities. Crunch's philosophy of No Judgments and their unique approach to making fitness fun, which has successfully been making people sweat for over two decades, will now be shared with entrepreneurs and franchisee owners from around the world. With new locations already in the works, Crunch looks to expand the brand's global footprint.

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"No matter the economic climate, fitness-based businesses continue to post profit as consumers view a gym membership as a necessity, not a luxury," said Jim Rowley, chief executive officer, Crunch. "Our goal in offering Crunch franchise opportunities is to accelerate the growth of this unique entity and to share the Crunch experience with as many people as possible."

Crunch's world class team of fitness professionals will assist franchisee owners from start to finish; finding a site, financing, club design and construction, public relations and marketing, operations, back end infrastructure and staff training. Various franchise levels are available to accommodate any entrepreneur – Individual, Multi Unit, Area Development and International Master Franchises.

All of the unique qualities that have made Crunch one of the most recognized and respected in the fitness industry – revolutionary fitness equipment, trend-setting group fitness classes, expert personal training, and an online fitness and nutrition program - will be available at a Crunch franchise, but with more affordable membership fees. Over the last twenty years Crunch has set the bar in fitness innovation by creating an experience, not just a place, and a Crunch franchise will embody this philosophy within its four walls.

"We are thrilled to offer Crunch franchising opportunities and to expand the collection of gyms that make up the innovative and exciting Crunch brand," said Ben Midgley, president, Crunch Franchise. "Crunch has committed to helping franchisees gain a competitive advantage to build a successful business within this booming industry."

The first franchise locations will open in Portland, OR and Lake Forest, CA this fall, and more than 50 Crunch franchise locations are also underway in the U.S. and internationally. For more information about Crunch franchising opportunities go to http://www.crunchfranchise.com/.

Crunch is a health club chain that leads the industry in fusing fitness and entertainment. Since opening our doors in 1989, our mission has been to make working out a good time. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. With this much going on, Crunch is more than a gym. It's a fitness community for all types of people, with all types of goals, exercising all different ways; working it out at the same place together.

Based in Northern California, the NEV (New Evolution Ventures) team has a two-decade plus record of success delivering superior returns on investment in the acquisition, development, management and operation within the fitness industry both domestically and internationally. Founded in 2008 by Mark Mastrov and Jim Rowley, the current team of NEFC professionals represents over a century of combined experience working in a broad sector of health, wellness and fitness investments and operations.

SOURCE Crunch Fitness