Crunch Fitness Announces Digital Debut

Gym Brand Reveals Crunch Live; Online Extension of Renowned Group Fitness Classes

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Oct 10, 2013, 08:33 ET

NEW YORK, Oct. 9, 2013 /PRNewswire/ -- Crunch Fitness, the gym brand best known for its No Judgments philosophy and cutting-edge group fitness programming, today announces the launch of Crunch Live; an online fitness portal bringing the best of Crunch's fitness classes to the web. CrunchLive.com, an online extension of the brand's programming marks the first time a national gym brand unveils a digital platform featuring videos of actual class formats offered in the gym, making Crunch's innovative workouts available for everyone to sweat it out anytime, anywhere.

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"Since its inception, the Crunch brand has been synonymous with fusing fitness and entertainment, and making working out something that all types of people with all types of goals can enjoy," says Crunch CEO, Keith Worts. "Crunch Live is a digital extension of our brand and will expand our service offerings outside of our brick and mortar clubs, making Crunch classes accessible to everyone regardless of location. We are thrilled to have the opportunity to give everyone access to the evaluated workout experience our members benefit from in our gyms every day."

The workout videos on Crunch Live represent some of the best of Crunch classes, offering a selection from all genres and led by the brand's expert group fitness instructors. Included in the Crunch Live instructor roster are Irini Res Eckes, former prima ballerina as the principal in Barre Assets; leading Rear Attitude is Crunch member turned instructor Deborah Sweets; and instructing Gospel House Aerobics is choreographer and dancer Craig Smith, who has worked alongside the likes of Michael Jackson, Britney Spears, Rihanna, and most recently, Justin Timberlake.

For a low monthly rate of $9.99, subscribers have unlimited access to the workout videos inspired by signature Crunch classes like DIESEL, Yoga Body Sculpt, Fat Burning Pilates and Crunch old-school favorite, Aerobics with an Attitude. The fitness mega-brand looks to continually add new class videos, updating the online video library on a regular basis.

"We've been rolling out exciting, effective and fun group fitness programming to our members for over 20 years and are thrilled to give everyone the chance to experience the workouts that have helped Crunch revolutionize the fitness industry," says Crunch Senior Vice President of Programming, Donna Cyrus. "The Crunch Live class videos give everyone the opportunity to experience the diversity and range of our offerings – no matter when or where."

Crunch Live gives users the unique ability to personalize their own content. Subscribers can mark favorite class videos, create customized lists of assorted videos based on goals or interests, and post completed workouts on personal social media pages. In true No Judgments fashion, Crunch further elevates the authentic gym experience of Crunch Live with many of the class videos featuring real Crunch members as the back-up participants.

"The Crunch Live website has been designed to reflect the in-gym experience. We want users to feel that that they are a part of the Crunch community and we want them to be able to participate in a variety of Crunch workouts through a fun, easy to navigate and customizable online experience," says Christina DeGuardi, Crunch Senior Vice President of Marketing, Branding and Communications.

Crunch is currently offering interested subscribers a free week of Crunch Live access. To download a free week trail and to learn more about Crunch Live, go to www.CrunchLive.com. For more information on Crunch and to find a club near you, go to www.Crunch.com .

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Headquartered in New York City, and co-owned by New Evolution Ventures (NeV) and private-equity firm Angelo Gordon, Crunch serves over 250,000 members with 78 gyms worldwide, including 45 franchise locations CT, FL, TX, WA, OR, CA, NJ, VA, NY and Australia, and is rapidly expanding across the U.S. and around the globe. Go to www.crunch.com for more information.

SOURCE Crunch Fitness