Crunch and ExerciseTV Bring Trend-Setting Workouts Into Homes Around the Globe

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Sep 21, 2010, 12:41 ET

NEW YORK, Sept. 21 /PRNewswire/ -- Crunch, the health club chain known for fitness innovation, and ExerciseTV, the leading digital fitness network, have joined forces to bring a selection of the gym's legendary classes to a worldwide audience for the first time ever through a series of downloadable workout video classes led by three dynamic Crunch instructors. Crunch and ExerciseTV have made the videos available at http://www.exercisetv.tv/crunch/.

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"We are thrilled to partner with ExerciseTV to bring the larger than life workouts that have been making Crunch members sweat for decades to exercisers around the world," said Donna Cyrus, senior vice president of programming, Crunch. "These workouts have been a staple in the Crunch community, not just because they provide results, but because their entertaining themes and energetic instructors leave exercisers alike wanting more."

Each downloadable video comes directly from the innovative class formats developed in the gym's 22 locations across New York, Los Angeles, San Francisco and Miami, that has allowed Crunch's reputation to expand far beyond these cities. Each unique fitness experience is modified for a worldwide digital audience by ExerciseTV, which has produced thousands of fitness videos for their DVD store, website, and digital cable channel.

"Fitness audiences crave unique workout experiences to help motivate and energize them," says ExerciseTV President, Chris Mansolillo. "ExerciseTV is stepping up to show the world what everyone outside of Crunch cities has been missing, and wanting."

Three different workout genres are available to cater to various workout tastes. An Eroticise series of video fitness classes taught by Cat Chiarelli features Burlesque Beat, Sexy Stretch and Stiletto Strength. A Dance Rhythms series taught by Marc Santa Maria includes Lyrical Hip Hop, Global Grooves and Latin Rhythms. An Action Sports series led by Michelle Opperman busts out Diesel, Ass & Abs and Chisel. The videos run approximately 20 minutes and are available for purchase and download for $3.99 each at http://www.exercisetv.tv/crunch/.

Crunch is a health club chain that leads the industry in fusing fitness and entertainment. Since opening our doors in 1989, our mission has been to make working out a good time. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. With this much going on, Crunch is more than a gym. It's a fitness community for all types of people, with all types of goals, exercising all different ways; working it out at the same place together. For more information about Crunch visit www.crunch.com.

ExerciseTV is the leading digital fitness network available in 38 million cable television homes as free video-on-demand programming, online at www.exercisetv.tv and as free iPhone and Droid applications. ExerciseTV, founded by Jake Steinfeld of "Body by Jake," provides fitness videos and workout plans along with tips for healthy lifestyles and effective exercising. ExerciseTV is managed by Comcast Corporation with New Balance Athletic Shoe, Inc., and Time Warner Cable acting as additional equity partners.

SOURCE Crunch