Crucial Coronavirus Insights Lead the Launch of Datassential's HotShot Report Series

COVID-19 pandemic will have broad impacts across restaurants and foodservice, according to first study

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Mar 16, 2020, 16:25 ET

CHICAGO, March 16, 2020 /PRNewswire/ -- Trend researchers at Datassential have launched the HotShot Report series to bring custom and syndicated research insights to burning questions and hot topics in the food and foodservice industries. The first study, available for immediate download, dives deep on the impact coronavirus will have on dining out and food at home.

Datassential’s first HotShot Report covering the COVID-19 crisis debuted last week, and an update with fresh survey results will be released this week.

"HotShot Reports were conceived as a tool restaurant operators or food manufacturers could use to answer their most important questions with custom data whenever major trends and issues within food and foodservice are identified," said Mark Brandau, group manager of Chicago-based Datassential. "To put it mildly, we're in the early stages of the biggest crisis to affect the food industry, and the entire economy, in years. That's why Datassential is providing free access to our HotShot Reports with our ongoing COVID-19 research."

"We'll also cover other culinary, demographic, and restaurant operations trends throughout the year with the same depth, in accessible reports of a dozen pages or fewer."

Datassential's new HotShot Reports complement other research publications it has produced for several years, including Keynote Reports, its PULSE operator data service, and the Firefly 500+ restaurant industry benchmarking study. The firm plans to update its coronavirus research on a weekly basis for the duration of the pandemic.

To inquire about a HotShot Reports subscription, contact Mark Brandau at [email protected].

About Datassential

Datassential, based in Chicago, makes the food industry smarter with the most reliable and forward-looking culinary trends and consumer intelligence. Learn more at datassential.com.

Contact: Mark Brandau
Group Manager, Datassential
[email protected]
(847) 505-9460

SOURCE Datassential