Crown Royal Introduces Regal Apple Flavored Whisky

The Iconic Brand Adds a Branch to the Family Tree, Infusing the Renowned Taste of Crown Royal Whiskies with Crisp Regal Gala Apples

News provided by

Diageo

Nov 06, 2014, 04:27 ET

GIMLI, Manitoba, Nov. 6, 2014 /PRNewswire/ -- Crown Royal Canadian Whisky expands its legendary portfolio with the announcement of a new flavored whisky – and the apple does not fall far from the historic tree. Crown Royal Regal Apple is a combination of the well-known, premium taste of Crown Royal whisky infused with natural apple flavors.

Crown Royal Canadian Whisky expands its legendary portfolio with the announcement of Crown Royal Regal Apple, which is a combination of the well-known, premium taste of Crown Royal whisky infused with natural apple flavors. (Photo by Ilya S. Savenok/Getty Images for Crown Royal)

Kelby Ray and Neil Mason of The Cadillac Three, Scott Borchetta, and Jaren Johnston of The Cadillac Three toast on-stage at the BMLG After-Party on November 5, 2014 in Nashville, Tennessee. (Photo by Ilya S. Savenok/Getty Images for Crown Royal)

Reid Perry, Kimberly Perry, and Neil Perry of The Band Perry take a moment to pack a Crown Royal Regal Apple care package in effort to honor US troops overseas at the BLMG After Party on November 5, 2014 in Nashville, Tennessee. (Photo by Ilya S. Savenok/Getty Images for Crown Royal)

Crown Royal Regal Apple is a unique blend of hand-selected Crown Royal whiskies and Regal Gala apples resulting in the perfect balance of robust whiskey notes and crisp apple flavor. The apple extension is a great option for those fun-loving whisky drinkers looking for a high-quality flavored offering from a brand with a history of fine whisky making. As revelers across the country discover and toast with this uniquely smooth flavored whisky, Crown Royal reminds all adults to please enjoy responsibly.

This exciting new installment to the Crown Royal portfolio comes to life by selecting the perfect raw Regal Gala apples that already contain the desired apple notes. To maintain the essence of the Regal Gala apple, the apples start in a mixture of water and alcohol. The mixture is then distilled and specific selections are collected based on aroma. The aromatic fractions are blended to achieve the resulting apple flavor characteristics of the Regal Gala apple. The 70 proof (35% ABV) whisky opens with a slightly tart, crisp, apple flavor balanced with signature Crown Royal whisky with notes of caramel and light spice. The blend creates the ideal balance of flavor and whisky, finishing on a crisp apple note with balanced sweetness, culminating in a full-bodied smooth finish.

"Crown Royal always strives to appeal to our consumers' evolving tastes to create innovative expressions worthy of their enthusiasm for this historic whisky," said Yvonne Briese, vice president of marketing, Diageo North American Whiskey. "We are thrilled to release Crown Royal Regal Apple which delivers on the signature smoothness, quality and tradition consumers have come to know and love from Crown Royal."

Perfect for toasting life's exciting and every day occasions with friends and family, Crown Royal Regal Apple is best enjoyed as a chilled shot, on the rocks or in a classic cocktail. Crown Royal Regal Apple will be sold at a suggested retail prices of $24.99 for a 750 ml bottle and is currently available nationwide.

Crown Royal Regal Apple is packaged in an eye-catching emerald green carton. The elegant bottle displays etched detailing and is enclosed in the signature Crown Royal bag, boasting green and gold tones.

The launch of Crown Royal Regal Apple will be supported through the implementation of a full marketing mix including, television, print and online advertising, as well as public relations, strong digital extensions and point of sale materials. A new Crown Royal Regal Apple commercial will air nationally on both television and social media platforms beginning Nov. 17, 2014.

Additionally, a full Jimmy Kimmel Live! integration played a supporting role in unveiling the new Crown Royal Regal Apple via a humorous "3 Ridiculous Questions" segment featuring Kimmel and country music star Brad Paisley. A full version of the video can be viewed here.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan's, Windsor and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

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Contacts:
Hailey Cobb
Taylor, 704-644-6906
[email protected]

Mike DaRe
Diageo, 646-223-2016
[email protected]

Photo - http://photos.prnewswire.com/prnh/20141106/157165
Photo - http://photos.prnewswire.com/prnh/20141106/157166
Photo - http://photos.prnewswire.com/prnh/20141106/157167

SOURCE Diageo