CrowdFlower and iMerit partner to offer a new standard of trust and confidentiality for data-driven organizations

SAN FRANCISCO, Oct. 1, 2015 /PRNewswire/ -- CrowdFlower, the essential data enrichment platform for data science teams, announced a partnership with digital services company iMerit, which enables CrowdFlower customers to work with teams trained in data confidentiality standards and committed to non-disclosure, working in secure environments.

In recent years, the need for large, high-quality human-curated datasets to feed machine learning initiatives has grown dramatically. However, data scientists have been faced with an unattractive trade-off. They can use scarce internal resources to collect data and maintain confidentiality, but this is expensive and slow with a high opportunity cost. An external crowd can be more economical and faster, but runs the risk of breaching confidentiality.

With the new CrowdFlower and iMerit partnership, and the launch of the NDA Crowds capability on the CrowdFlower data enrichment platform, enterprise customers with sensitive data no longer have to make this trade-off. For the first time, teams needing large sets of data - from data scientists, to data-driven product managers and business process owners - can now collect high-quality, human-curated datasets at scale, secure in the knowledge that their data is only seen by iMerit data specialists, who have signed non-disclosure agreements with CrowdFlower and work in secure locations.

"The CrowdFlower mission has always been focused on helping companies enrich their data," said Lukas Biewald, chief executive officer and founder at CrowdFlower. "By adding this new data confidentiality capability in our data enrichment platform, we're expanding the types of sensitive data sets that can be processed by our customers. We're thrilled to be raising the bar again for how we serve leading data science teams through this exciting partnership with iMerit."

"We're delighted to be partnering with CrowdFlower to deliver this confidential, high-quality service through our skilled and continuously trained staff working in a secure environment," said Radha Basu, chief executive officer at iMerit. "We created iMerit because we saw a need for human-empowered computing, and to combine this with an opportunity to provide stable jobs to women and youth around the world."

To learn more, visit http://info.crowdflower.com/nda-contributors or come and hear iMerit CEO Radha Basu speak on the topic of Human-Empowered Data at the Rich Data Summit at The Village on October 14.

About CrowdFlower
CrowdFlower is the essential data enrichment platform for data science teams. CrowdFlower is focused on making data useful by helping data scientists collect, clean and label their data. The CrowdFlower data enrichment platform combines the best of machine and human intelligence to create high quality large scale datasets for machine learning and data categorization faster than anyone else.

Headquartered in San Francisco and backed by Trinity Ventures, Bessemer Venture Partners and Canvas Venture Fund, CrowdFlower serves data science teams at over a hundred Fortune 500 and fast-growing data-driven organizations across a wide variety of industries. For more information, visit www.crowdflower.com

About iMerit
iMerit is the world's first Human-Assisted Computing company created to effect positive social and economic change. iMerit is led by CEO Radha Basu, who led the IPO of Support.com and who was General Manager of Hewlett Packard's $1.5 billion channel business. iMerit is a privately-held international company headquartered in Palo Alto, CA with operations in Kolkata, India.

SOURCE CrowdFlower

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http://www.crowdflower.com