Cross-Channel Retailing: the Next Wave in the China Market

SHANGHAI, Feb. 1 /PRNewswire-Asia/ -- Since internet technology has been applied popularly, consumers' buying behavior has changed rapidly to reflect a "cross-channel" trend. With multiple selling, sourcing, distribution and fulfillment channels working together to create a seamless and efficient shopping experience, "cross-channel" shopping has allowed many retailers to lure consumers away from their competitors.

In the midst of the financial crisis, Asia and especially China has been the market with the most potential for high and sustained growth in terms of national consumption. Now more than ever, the decision makers in the Asian retail industry are launching multi-channel retailing strategies that are a new direction and inspiration to the whole industry.

Under this changing circumstance, 200+ global decision makers plan to gather together at the Beijing Hilton to discuss the current situation and trends of the global retail industry, how to launch effective cross-channel or multi-channel retailing in China, how to collaborate with enterprises in China to create win-win situations.

You may hear talks on the following topics from some of the senior executives at the conference:

    -- Cross-Channel Retailing: Providing Your Customers with a Consistent &
       Unified Experience across Multi-Channel
       Jason LaRose VP, Multi-Channel Business & Strategy - Online, Sears
       Holdings Corporation

    -- Creating Clear Business Strategy & Value Orientation for Cross-Channel
       Interaction
       See Chin-Teik, Senior Vice President, HP Asia Pacific and Japan

    -- Expanding Channel Integration, Creating Seamless Cross-Channel
       Vinay Dixit, Senior Director, McKinsey & Company

    -- Challenges & Opportunities in Realizing Cross-Channel Retailing
       Tang Jianping, Retail Director, Staples

    -- Deepening Mutual Cooperation with Brand Vendors to Boost Online
       Retailing
       Zhang Yong, CFO, Taobao, Alibaba Group (the best online retailer in
       China with 200 million users)

    -- How to Optimize E-Service to Enhance Core-Competitiveness
       Liu Changxin, CIO, Wangfujing Department Store (the leading department
       store in China)

    -- How to Solve Channel Conflicts and Improve the Price System
       Sun Xueqi, CFO & CIO, Causeway Bay Commercial Co., Ltd.

Cross-Channel Retailing Asia 2010 (May 20-21, 2010) in Beijing aims to improve your understanding of how the Asia (China) market is changing. You'll have the chance to meet with key retail industry leaders to discuss and learn from their personal experiences and hear real-life case studies in operational, regulatory and strategic challenges of launching multi-channel strategy in Asia. This event will also provide excellent networking opportunities by way of a speed networking session where you can exchange contact information and make new contacts, as well as our contact system, which will allow you to arrange meetings and email conference with attendees, speakers and the press.

Additionally, the event will be an effective platform for you to meet face to face with key officials from the Chinese Government as well as a variety of Asia's local retailers and brand owners, to discuss the roadmap of launching multi-channel in the Asia market. For the full program and list of companies scheduled to attend, please visit the event website at http://www.globaleaders.com/en/2010/ccr/index.asp

    For more information, please contact:

     Catherine Chen
     Tel:   +86-21-3251-6093
     Email: [email protected]

SOURCE Global Leaders Institute

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