CRMLS Marketplace Adds "offrs" for Target Marketing

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Dec 14, 2016, 01:00 ET

SAN DIMAS, Calif., Dec. 14, 2016 /PRNewswire/ -- Today, CRMLS Marketplace will add "offrs" to its product lineup available for discounted purchase by individual agents.

The addition brings a fresh strategy for target marketing to the Marketplace toolbox. offrs uses "Smart Data" – including property, consumer, and other data leveraged to form predictive analysis on future home listings. The Smart Data helps agents determine which properties in an area are most likely to go up for sale up to 12 months before they list on market. Access to Smart Data is exclusive to one real estate agent per territory.

Agents who purchase offrs through CRMLS Marketplace will also have access to the offrs.com platform, designed for efficient target marketing and lead management of homeowners identified as likely to sell. The offrs.com platform includes monthly property scoring and lead generation, prospect communication reports, and lead nurturing tools such as call scripts and email templates.

"For small scale operations, effective target marketing can be tough to achieve in one place, especially on a budget. We believe that offrs will present an affordable target marketing solution for many individual agents," said CRMLS CEO Art Carter. "Our goal is to equip our subscribers with the best options available to suit the unique needs of their businesses."

offrs will be the fifth product available through CRMLS Marketplace, which will continue to expand its offerings as more products are vetted for potential value to CRMLS subscribers. The CRMLS Marketplace is a platform for CRMLS to offer more individual choice for subscribers to customize their MLS experience. Products are available for purchase by individual agents at wholesale prices secured by CRMLS.

About California Regional Multiple Listing Service (CRMLS)
California Regional MLS is the nation's largest and most recognized subscriber-based MLS, dedicated to servicing over 81,000 real estate professionals from 33 Associations, 3 Boards of REALTORS® and 1 MLS. CRMLS is the industry powerhouse and thrives on providing the most relevant products and services to its subscribers. For more information on CRMLS visit www.crmls.org.

SOURCE California Regional MLS