CRMLS Adds Mobile CRM "Boulevard" to Marketplace Lineup

News provided by

May 11, 2017, 11:00 ET

SAN DIMAS, Calif., May 11, 2017 /PRNewswire/ -- Today, CRMLS Marketplace has begun offering Mobile CRM "Boulevard" to its members at an exclusive discounted rate through CRMLS Marketplace.

Boulevard combines an intelligent mobile CRM with an agent-branded search portal. The app is equipped to send automatic listing alerts for clients based on personalized preferences, and give agents instant feedback through push notifications when clients like or dislike listings. Boulevard also provides agents with engagement analytics and actionable insights to boost conversions. The app's unique algorithm uses client behavior to rank clients from hot to cold, helping agents focus on the leads they are most likely to convert.

"Boulevard is the latest effort in our mission to provide our subscribers with a broad array of product choices," said CRMLS CEO Art Carter. "The mobile-exclusive design is a testament to the forward-thinking nature of the product. It is a great example of the increasingly modern technology we are making available to real estate professionals in California."

Boulevard is now one of 6 products available through CRMLS Marketplace, which will continue to expand its offerings as more products are vetted for potential value to CRMLS subscribers. The CRMLS Marketplace is a platform for CRMLS to offer more individual choice for subscribers to customize their MLS experience. Products are available for purchase by individual agents at wholesale prices secured by CRMLS. For more detailed information about Boulevard visit: http://boulevardapp.co

About California Regional Multiple Listing Service (CRMLS)

California Regional MLS is the nation's largest and most recognized subscriber-based MLS, dedicated to servicing over 81,000 real estate professionals from 32 Associations, 3 Boards of REALTORS® and 1 MLS. CRMLS is the industry powerhouse and thrives on providing the most relevant products and services to its subscribers. For more information on CRMLS visit www.crmls.org.

SOURCE California Regional MLS