Crisco(R) Invites Consumers to Share Their Cooking Chronicles

Win prizes, learn new skills and overcome cooking challenges with expert advice and online video tutorials

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Feb 17, 2010, 08:44 ET

ORRVILLE, Ohio, Feb. 17 /PRNewswire/ -- There is no better time than the present to learn new skills in the kitchen and tackle everyday cooking challenges. Starting in February, Crisco® is calling on all home chefs to expand their kitchen skill set and conquer their cooking fears with Crisco Cooking Chronicles. Whether you are an accomplished cook, a baking novice, or terrified at the thought of hosting a dinner party on your own, Crisco wants to hear your "cooking chronicle" – a success, statement, story, question or tip related to cooking breakfast, lunch, dinner, dessert or snacks – at www.crisco.com/chronicles. Consumers who share eligible submissions will be entered into prize drawings and have opportunities for a giveaway while supplies last.

Crisco Cooking Chronicles provides a forum for consumers to connect and share their cooking and baking stories via a message board function. Crisco.com/Chronicles will also serve as a hub for video tutorials and tips for tackling everyday cooking and baking challenges so home chefs can learn to make the most out of their time spent in the kitchen. Kicking off with an olive and canola oil theme, the tutorials section will help consumers incorporate more delicious recipes into their everyday diets with easy, flavorful recipes like Herbed Parmesan Bread Dipping Oil, Grilled Salmon with Maple-Dill Glaze and Classic Blueberry Muffins.

In April, the tutorial section of Crisco.com/Chronicles will focus on popular grilling recipes for the spring and summer months.

Consumers who upload an eligible "cooking chronicle" on Crisco.com/Chronicles will be entered into drawings, with monthly prize winners receiving a basket of Crisco products and $500 for kitchen supplies. Additional eligible entrants will receive a Crisco spatula while supplies last.

Promotion ends June 8, 2010 and is open to legal residents of the 50 United States and D.C., 18 years old or older. Void outside the 50 United States and D.C. and where prohibited

"We hope that Crisco Cooking Chronicles Promotion will encourage sharing among home chefs and inspire consumers who are currently uncomfortable in the kitchen to gain the knowledge and confidence to make convenient, tasty meals all year," said Maribeth Badertscher, Vice President, Corporate Communications, The J.M. Smucker Company. "We aim to help consumers connect and find new and exciting ways to have fun in the kitchen."

About The J.M. Smucker Company

For more than 100 years, The J.M. Smucker Company has been committed to offering consumers quality products that help families create memorable mealtime moments. Today, Smucker is the leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Folgers®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation®, Europe's Best® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. The Company has appeared on FORTUNE Magazine's list of the 100 Best Companies to Work For in the United States 11 times, ranking number one in 2004. For more information about the Company, visit www.smuckers.com.

The J.M. Smucker Company is the owner of all trademarks, except Pillsbury is a trademark of The Pillsbury Company, LLC, used under license and Carnation is a trademark of Societe des Produits Nestle S.A., used under license.

SOURCE The J.M. Smucker Company