Cricket Wireless takes it to the Streets with Skate Legends and Street League Skateboarding

USA - English

• Latin America - español

CHICAGO, June 20, 2014 /PRNewswire/ -- Cricket Wireless announces it's the exclusive wireless partner of the 2014 Street League Skateboarding season (SLS), the most prestigious professional competitive series bringing the sport's best street skateboarding to a worldwide fan base. The 2014 SLS season includes nationwide stops and a live telecast on FOX Sports 1. Cricket Wireless encourages skateboarders to hit the streets to go out and support their fellow skaters at local skate parks and at SLS tour stops.

Additionally, just in time for Go Skateboarding Day on June 21, Cricket also announces its newest brand ambassador, Paul Rodriguez (P-Rod), one of the top Street League pros and record holder for medaling gold in the street category at X Games.

"Skateboarding is a community," said Rodriguez. "Street League, Cricket Wireless and I are a natural fit, and to have the support of Cricket as we continue to raise the visibility of skateboarding is amazing. I am excited to be partnering with them and have their support as we continue to push skateboarding to the next level."

Cricket will work with Rodriguez at each of the upcoming Street League Skateboarding tour stops in Chicago and Los Angeles – leading up to the SLS Nike SB Super Crown Championship in Newark, NJ – to share all the excitement and smiles associated with skateboarding.  P-Rod will make appearances at Cricket Wireless stores and local skate parks, as well as personally skate with kids from the local communities in each city.

"Cricket Wireless customers and their children are skateboarding fans, so we're happy to support what gives them something to smile about," said Jeannie Weaver, executive director, sponsorships and grassroots marketing at Cricket Wireless. "Skateboarders live life unbound by the rules and conventions of traditional sports; just as Cricket Wireless is changing the rules in the wireless space by providing customers a non-traditional experience free of annual contracts."

Cricket offers wireless service on a reliable, nationwide 4G LTE network covering more than 280 million Americans; with easy and affordable unlimited plans starting at $35 a month after a $5 credit for using Auto Pay; a great line-up of phones; a loyalty rewards program; and a fresh, friendly experience in stores and online.

About the new Cricket Wireless 

Cricket is bringing consumers more value with a simple, friendly, and reliable nationwide wireless experience with no annual contract.  The power of Cricket is our fast, reliable, nationwide 4G LTE network; easy and affordable unlimited plans with taxes and fees included; annual loyalty rewards; and a great selection of phones customers love. Cricket, Something to Smile About.  Cricket is a subsidiary of AT&T Inc.  

To learn more about Cricket or find a store near you, visit www.cricketwireless.com and connect with us on Facebook at facebook.com/cricketnation and Twitter at twitter.com/Cricketnation.

About Street League Skateboarding

Street League Skateboarding (SLS) is the first-ever professional league for street skateboarding. The SLS season features 25 of the world's most exciting skateboarders competing in an easy-to-follow, ISX instant scoring format on one-of-a-kind concrete skate plazas, all for the largest prize purse in skateboarding history. Each arena stop of the 2014 SLS season will air live on FOX Sports 1 and FOX Sport Go with a live international webcast on Streetleague.com.

For more information, visit www.streetleague.com and follow @streetleague 

Photo - http://photos.prnewswire.com/prnh/20140619/119599 
Logo - http://photos.prnewswire.com/prnh/20140604/94414

SOURCE Cricket Wireless