Crested Butte is #UpForWhatever

Bud Light Reveals Crested Butte as Location of Whatever, USA

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Aug 28, 2014, 10:11 ET

ST. LOUIS, Aug. 28, 2014 /PRNewswire/ -- After months of rumors and speculation, today Bud Light announced Crested Butte, Colorado, as the location selected for Whatever, USA. The Perfect Beer for Whatever Happens will partner with the town beginning Friday, Sept. 5 and create the ultimate #UpForWhatever weekend of spontaneous fun.

"Ever since we were first approached by Bud Light earlier this summer, we've been impressed with the creativity and level of detail they've put into the planning process for Whatever, USA," said Crested Butte Mayor, Aaron Huckstep. "This is going to be an incredible event for our community that will help bring the beauty of Crested Butte to 1,000 new visitors."

Famous for taking over cruise ships, branding hotels and providing consumers who are #UpForWhatever with once-in-a-lifetime experiences, Bud Light's next adventure is the brand's largest yet. From Sept. 5-7, Bud Light will partner with the town of Crested Butte, transforming it into Whatever, USA, a town full of unique and unexpected experiences that rewards consumers 21 and over who embody the #UpForWhatever spirit with an unforgettable weekend. Whatever, USA, will be a place where anything can happen.

"We spent several months planning and preparing with the town and local vendors and can't wait for Whatever, USA's temporary citizens to experience everything Crested Butte has to offer," said David Daniels, Marketing Director for Bud Light. "We can't imagine a better setting for a weekend of unexpected, unparalleled fun."

After an exhaustive search that crisscrossed the country, Crested Butte was selected to host Whatever, USA, for its breathtaking natural beauty and colorful cast of characters that make up the town. Over the course of the past 12 weeks, more than 150,000 people from across the US have created video submissions on www.UpForWhatever.com for the chance to come visit Whatever, USA. Of that pool, 1,000 consumers will attend Whatever, USA in September.

For more information on Whatever, USA, visit www.UpForWhatever.com.

About Bud Light
Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.

For More Information:
Nick Kelly
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SOURCE Bud Light