Crest® and Oral-B® Educate Americans About Better Oral Health

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Feb 28, 2011, 09:30 ET

CINCINNATI, Feb. 28, 2011 /PRNewswire/ -- How much plaque is left behind on your teeth? Consumers at the Crest® and Oral-B® "4X Cleaner Crusade" were given the opportunity to find out. Check out their responses and thoughts in the new "4X Cleaner Crusade" testimonial video!

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Inspired by startling statistics on the state of America's oral health, Crest® and Oral-B® started a cross-country crusade, the "4X Cleaner Crusade," to educate people on how they can achieve better oral health, including four times better plaque reduction with regular use of the Crest and Oral-B Pro-Health system of products compared to a regular manual toothbrush and regular anticavity toothpaste.

As part of their journey, Crest and Oral-B visited the two worst-teeth cities in America, St. Louis, MO and Philadelphia, PA, determined by findings published in a recent report by Men's Health magazine. The events allowed people to see the plaque that is left behind on their teeth through a digital plaque imaging system. After their digital plaque image several consumers provided a video testimonial on their reaction to the results and their plans to improve their oral care in 2011!

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SOURCE Procter & Gamble