SPARKS, Md., Oct. 29, 2018 /PRNewswire/ -- Apex Tool Group announced today it has expanded its Crescent® brand product line to include the on-site storage, flammable liquid storage and truck storage products formerly sold under its JOBOX® brand. The products will now be branded Crescent JOBOX® and will join the company's other products currently sold under the Crescent banner:
- Crescent® adjustable wrenches, mechanics hand tools and sets
- Crescent Wiss® snips, scissors, shears, knives and trade tools
- Crescent Lufkin® measuring tapes, rules, and wheels
- Crescent Nicholson® files and saws
- Crescent H.K. Porter® heavy‑duty cutting products
- Crescent JOBOX® on-site, flammable liquid and truck storage products
"The Crescent brand has been trusted by professional tradespeople for well over 100 years," said Curt Weber, Senior Director, Brand Management. "By adding Crescent JOBOX products, we are strengthening the brand and once again widening its appeal to our core professional trades customers. This latest expansion will give them an even wider selection of quality products from which to choose, all under the Crescent name."
As part of the rebranding process, Crescent JOBOX® products will be included in the Crescent brand identity program, introduced in 2017, that brings products into alignment with every aspect of the Crescent brand, including its logo, color palette, typography, and product design. The Crescent JOBOX® products will also share the Crescent tagline, "Trusted by the Trades," which accurately describes how the brand is viewed by trade professionals around the world.
"This move represents a major opportunity to expand the storage product line and grow the Crescent JOBOX brand commercially, and we're very excited about it," said Mendy Benton, Senior Sales and Marketing Manager. "It means additional investment, which will provide more energy to all aspects of the business and demonstrate that Crescent JOBOX is committed to continued growth."
About Crescent®
Crescent is a premier brand from Apex Tool Group, one of the largest hand tool manufacturers in the world. The product line includes Crescent® adjustable wrenches, mechanics hand tools and sets, Crescent Wiss® snips, scissors, shears, knives and trade tools, Crescent Lufkin® measuring tapes, rules, and wheels, Crescent Nicholson® files and saws, Crescent H.K. Porter® heavy‑duty cutting products and Crescent JOBOX® on-site, flammable liquid and truck storage products. Visit www.crescenttool.com.
About Apex Tool Group
Apex Tool Group, LLC, based in Sparks, MD, is one of the largest worldwide producers of industrial hand and power tools, tool storage, drill chucks, chain, and electronic soldering products. Apex serves a multitude of global markets, including automotive, aerospace, electronics, energy, hardware, industrial, and consumer retail. For more information, visit www.apextoolgroup.com.
SOURCE Apex Tool Group
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