CreativeDrive Opens Asia Operations

NEW YORK, Sept. 22, 2017 /PRNewswire/ -- Having recently entered the Latin American market, independent content producer CreativeDrive, a Bertram Capital portfolio company, is now expanding its global and Asian footprint with the formation of CreativeDrive Asia.

The expansion follows CreativeDrive's 2016 alliance with Shenzhen, China-based W. Studio.

Dean Cloke, veteran of DDB and Ogilvy, will lead the new Asian operations and has been appointed Regional Managing Director of Asia, effective immediately.

In this newly created role, Cloke will establish, grow and provide leadership across CreativeDrive's Asian operations in the Singapore Hub of Mapletree Business City. Reporting directly to CEO Myles Peacock, Cloke will be responsible for day-to-day operations and forging deep relationships within the region.

Peacock noted, "In this very important and growing region, Dean brings a depth and breadth of experience to the table, ranging from global account management to operations to business development. As we build our new model, we are continuously seeking out top talent who will grow our content creation capabilities and ease of service and efficiencies. By combining the right people with our new, smarter platform, we are closing the gap between content creation and consumption in today's fast changing media landscape. Dean will be a great leader and liaison to our team and clients as we continue to evolve our unique content creation model globally."

Cloke has been working in Asia for the past two decades with various network agencies, most recently as Group Managing Director and Partner for DDB Group Indonesia, winning Campaign Asia's Indonesian Creative Agency of the Year in 2014. 

Cloke said, "I am an entrepreneur at heart even when working for large companies as my experience attests. I like the CreativeDrive model. It's a challenger brand, something the industry has not seen at scale. This new model drives savings, sales and satisfies our clients' need for relevant content over and over again."

Before his Group MD and partner role with DDB, Cloke was Regional VP and Managing Director for Ogilvy RedWorks in Singapore, where he successfully grew the agency from 40 to over 100 staff, tripling its revenue with new business wins such as Prudential, Resorts World Sentosa, Tiffany & Co. and Singapore Traffic Police, among others.

About CreativeDrive
CreativeDrive is an independent, global content creation and production solution with one of the largest studio networks in the world and a dedicated team of accomplished makers, creators and doers. CreativeDrive combines technology and talent to offer unmatched insights to clients while its proprietary platform and built-in end-to-end technology guarantee transparency and efficiency. Recognized as one of the first business models to actively challenge the status quo by consistently producing high-quality content with unparalleled speed and scale in any language, topic or format, CreativeDrive supports a community of over 1,000 dedicated, skilled creators producing innovative, brand building content that can be scaled, repurposed and used across channels, ensuring content is fully utilized for the benefit of our clients' business growth and their customers. The CreativeDrive network includes over 100 studios in the U.S., Latin America, Asia and Europe.

For more information visit: www.creativedrive.com.

CreativeDrive Asia is located at Mapletree Business City, 20, Pasir Panjang Road, #03-22/24, Singapore 117439

Contact:
Dean Cloke, [email protected] 
+658-428-8108
Pat Sloan, [email protected]  
+1-646-673-4787

SOURCE CreativeDrive