Creative Recreation Names Jack Oerth As President; Signs Nick Jonas As Brand Ambassador

LOS ANGELES, April 7, 2016 /PRNewswire/ -- Cutting-edge lifestyle footwear brand Creative Recreation, a division of Rocky Brands (NASDAQ: RCKY), has made two significant moves focused on long-term growth and brand building, announced David Sharp, President and CEO of Rocky Brands.

The company recently named Jack Oerth as President for the Creative Recreation brand. Oerth most recently served as Senior Vice President of Sales for Yellow Box Footwear and previously served in a variety of management positions for Nine West Footwear Corporation, including President of the Mid Tier Group. He has 30-plus years of experience with fashion footwear and lifestyle brands.

"As we continue to reestablish Creative Recreation as a must-have fashion brand with consumers, Jack brings a depth of industry knowledge and, most importantly, relationships in the retail community to the table," said Sharp. "He has a clear vision for the brand and is providing valuable leadership, particularly as it relates to our advertising and promotional spend."

Under Oerth's guidance, Creative Recreation has just announced a partnership with actor and musician Nick Jonas. He will be developing a signature line of unisex shoes to be launched in January 2017. In addition, he will make personal appearances and be featured in Creative Recreation's fall advertising campaign.

"Our brand has maintained a great following among fashionable males," said Oerth. "Nick is one of those rare celebrities who really crosses over and appeals to both young men and women. His collection will be a focal point as we seek to build our women's business and continue to extend our brand into new retail channels."

As part of the partnership, Jonas will identify his favorite Creative Recreation Spring/Summer 2016 footwear picks. These will reflect his favorite silhouettes of the season and will be highlighted on the Creative Recreation website.

Founded in 2002, Creative Recreation is a lifestyle brand specializing in developing fashionable and affordable shoes that that can be taken from day to night and from work to play. More information on the brand and Jonas' picks can be found at www.creativerecreation.com.

Safe Harbor Language
This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Those statements include, but may not be limited to, all statements regarding intent, beliefs, expectations, projections, forecasts, and plans of the company and its management. These forward-looking statements involve numerous risks and uncertainties, including, without limitation, the various risks inherent in the company's business as set forth in periodic reports filed with the Securities and Exchange Commission, including the company's annual report on Form 10-K for the year ended December 31, 2015 (filed March 3, 2016). One or more of these factors have affected historical results, and could in the future affect the company's businesses and financial results in future periods and could cause actual results to differ materially from plans and projections. Therefore there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the company, or any other person should not regard the inclusion of such information as a representation that the objectives and plans of the company will be achieved. All forward-looking statements made in this press release are based on information presently available to the management of the company. The company assumes no obligation to update any forward-looking statements.

SOURCE Rocky Brands