Creative Edge Nutrition, Inc. Completes Acquisition of Science Defined Nutrition

ORLANDO, Fla., May 15, 2012 /PRNewswire/ -- Creative Edge Nutrition, Inc. (Pink Sheets: FITX), a nutritional supplement company focusing on active lifestyles, announced today that it has completed the acquisition of Science Defined Nutrition ("SDN"), a health supplement development company. Under the terms of the deal, Creative Edge Nutrition, Inc. acquired SDN's assets, manufacturing and distribution agreements and intellectual properties.

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Bill Chaaban, President and CEO of Creative Edge Nutrition stated, "We knew early in the due-diligence process, that this acquisition would be a strategic one for our company and shareholders. SDN adds immediate shareholder value by bringing existing customers, revenue and profit to our bottom line. SDN focuses on developing ground-breaking innovative products for the athletic market, evidenced by its signature ROGUE™ products. We will continue to aggressively grow and expand our presence in the sports nutrition marketplace through both organic growth and strategic acquisitions."

Jeff Thomas, President and Founder of SDN stated, "In the current atmosphere of the nutraceutical industry, an overwhelming amount of companies engage in 'follow the leader' far too often, adopting whatever the current flavor of the day might be; but ultimately losing their focus and passion for developing new innovative products created of novel science. The acquisition by Creative Edge Nutrition, Inc. sets the foundation of creating a new market leader, focusing on delivering innovative products that give immediate measurable results."

About Science Defined Nutrition, Inc.

Developed by body builders and athletes, Science Defined Nutrition (SDN) is a leader in nutritional supplement industry. SDN's Research and Development Team has cultivated an entire litany of superlative products, with the initial proof-providing ground-breaking product ROGUE at the helm, rooted in the immeasurable passion for achieving athletic enhancement through tireless scientific scrutiny. The core Mission of SDN is to assist our customers in taking their athletic ambitions to heights unknown, without having to defy their own conscience by sacrificing their state of health to do so. www.sciencedefinednutrition.com

About Creative Edge Nutrition, Inc.

Creative Edge Nutrition is a holding company and a Nutritional Supplement Company focused on developing innovative, high quality supplements. The company offers a broad spectrum of capsules, tablets, and powders, as well as science based products in the principal categories of weight management, nutrition challenges, energy and fitness. The Company manufactures under strict GMP guidelines at GMP Certified and/or FDA registered facilities. www.CenergyNutrition.com and http://www.facebook.com/pages/Creative-Edge-Nutrition-Inc/115224738609211

Safe Harbor Notice This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future development activities, and are thus prospective. Forward-looking statements include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements. Among the factors that could cause actual results to differ materially from those indicated in the forward-looking statements are risks and uncertainties associated with the Company's business and finances in general, including the ability to continue and manage its growth, competition, global economic conditions and other factors discussed in detail in the Company's periodic filings with the Security and Exchange Commission. The Company undertakes no obligation to update any forward-looking statements.

Contact: Melissa J. Diaz, South Street Media, Inc. Phone: (917) 937-8968

Email: [email protected]

SOURCE Creative Edge Nutrition, Inc.

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