Creatd Surpasses 100K Vocal+ Members
- The significant increase in freemium to premium upgrades is attributed to the Company's new combination of organic, paid, and free trial acquisition strategies.
- Vocal's agile framework allows it to now accommodate large scale adoption campaigns targeting its freemium user base comprising 1.2 million creators, and growing.
NEW YORK, Nov. 11, 2021 /PRNewswire/ -- Creatd, Inc. (Nasdaq CM: CRTD) ("Creatd" or the "Company"), the parent company of Vocal, has announced that it has surpassed 100,000 Vocal+ members. Since first introducing premium memberships in early 2020, the Company has steadily grown Vocal+ adoption through the leveraging of a combination of organic, paid, and free trial acquisition tactics, enabling the Company to systematically reduce its reliance on its third-party marketing platforms. The most recent Vocal+ update came in June 2021, when the Company announced reaching a new milestone of 30,000 Vocal+ members.
Commented Creatd co-CEO and co-founder, Jeremy Frommer, "Over the years we have grown Vocal into a go-to destination for creators, and thus a rich source of valuable first-party data that enables an ever-deepening understanding of Vocal's creators and how to best service, reward, and protect them. At the very same time, this first-party data access is also the key for Creatd's own business growth; we study the data in order to enhance creators' experience on Vocal, which in turn drives paid memberships."
Added Creatd COO and co-founder Justin Maury, "With Vocal's recently released and upcoming features such as creator subscriptions, where creators can initiate recurring membership programs among their own audiences, we wanted to give Vocal freemium members free trials so that they could experience the full breadth of what the platform has to offer."
The intricacies of the Company's freemium to premium strategy were outlined in an article published on Vocal last month by co-CEO Jeremy Frommer, found at this link.
About Creatd
Creatd, Inc. (Nasdaq CM: CRTD) is a creator-first technology company and the parent company of the Vocal platform. Our mission is to empower creators, entrepreneurs, and brands through technology and partnership.
For news and updates, subscribe to Creatd's newsletter: https://creatd.com/newsletter
Investor Relations Contact: [email protected]
Forward-Looking Statements
Any statements that are not historical facts and that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions or future events or performance (often, but not always, indicated through the use of words or phrases such as "will likely result," "are expected to," "will continue," "is anticipated," "estimated," "intends," "plans," "believes" and "projects") may be forward-looking and may involve estimates and uncertainties which could cause actual results to differ materially from those expressed in the forward-looking statements. We caution that the factors described herein could cause actual results to differ materially from those expressed in any forward-looking statements we make and that investors should not place undue reliance on any such forward-looking statements. Further, any forward-looking statement speaks only as of the date on which such statement is made, and we undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made or to reflect the occurrence of anticipated or unanticipated events or circumstances. New factors emerge from time to time, and it is not possible for us to predict all of such factors. Further, we cannot assess the impact of each such factor on our results of operations or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. This press release is qualified in its entirety by the cautionary statements and risk factor disclosure contained in our SEC filings.
SOURCE Creatd, Inc.
![](https://rt.prnewswire.com/rt.gif?NewsItemId=NY72540&Transmission_Id=202111110830PR_NEWS_USPR_____NY72540&DateId=20211111)
Share this article