Crayola's Newest Toys Fuel Extended Play And Endless Creative Possibilities

"At Crayola, we're all about inspiring creativity through color and giving kids endless options to spark their imaginations, which is why this year's line-up gives kids more ways to create and play than ever before," said Smith Holland, President and Chief Executive Officer, Crayola LLC. "We've tapped into key trends resulting in products like the Crayola Color Chemistry Lab Set, which features experiments developed by scientists and color chemists and the Crayola Crayon Melter, a product that allows kids to safely create in new and fun ways with melted crayons."

2018 Key Product Offerings:

Crayola Crayon Melter - Tapping into the insight that kids love to melt crayons and use wax to embellish their artwork and create in different ways, this new art tool enables kids and DIYers to do just that. In less than a minute, kids can create designs with liquefied crayons on a variety of unique surfaces like wood, glass, and canvas. The possibilities are countless, all using classic Crayola crayons. The sleek, compact design is safe, easy to use and has a low-heat tip for worry-free creativity. Recommended for children 8+. Suggested retail price: $24.99.

Crayola Color Chemistry - With 50 different colorful experiments designed by real Crayola scientists, the Color Chemistry Lab Set teaches kids the magic of science, math and art through color and S.T.E.A.M principles. From an erupting volcano, to glow worms and slime, kids can embark on experiments using core Crayola products and household items, stretching their imaginations while also reinforcing their subject matter skills. For continued creativity, kids can use the included illustrative guide to conduct experiments again and again using everyday items. Recommended for children 7+. Suggested retail price: $24.99.

Crayola Scribble Scrubbies - Designed for kids with a nurturing side, these color and wash clean collectible toys give kids a chance to customize and be caretakers for their pets. With the four adorable included pets – two dogs, one cat and one rabbit – and washable markers, kids can create new colorful coats for their pets over and over again. When it's time for a new look, just pop them in the kid-powered scrub tub to clean them up, and kids will have a fresh blank canvas on which to create. Recommended for children 3+. Suggested retail price: $19.99.

Additional 2018 Product Offerings:

Crayola Color Wonder Scented Light-Up Stamper

• Kids explore the fun of stamping without the mess – inks will not color on skin, furniture or fabric
• Experience the magic of stamps that light up
• New scented inks and zoo theme
• Recommended for children 3+. Suggested price: $19.99.

Crayola Ultimate Light Board 

• Kids draw directly on the Light Board surface, turn it on and then watch their designs shine
• Bright LED lights built into the frame make the inks from the included Gel FX Markers glow
• Tracing images is quick and easy with the removable back panel
• Recommended for children 6+. Suggested retail price: $24.99.

Crayola Picture Projector

• Kids create art on the reusable screen and project creations on walls, ceilings and more
• Create over and over again using three bright, colorful markers
• Adjust the focus for clearer images and different sizes
• Recommended for children 5+. Suggested retail price: $14.99.

Crayola Silly Scents Sticker Maker

• Kids color their own stickers or turn existing photos and magazine cut outs into their very own custom stickers
• Kit includes blank sticker sheets with silly fun characters and adhesive
• Color stickers with Silly Scents Markers in banana, coconut and watermelon
• Recommended for children 6+. Suggested retail price: $19.99.

Crayola Mini Neon Marker Maker

• Kids create 36 custom scented mini markers in vibrant colors
• Each marker includes a key chain clasp, perfect for clipping to backpacks, notebooks and more
• Recommended for children 6+. Suggested retail price: $19.99.

About Crayola
Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit www.crayola.com or join the community at www.facebook.com/crayola.

Erika Merklinger
Crayola
[email protected] 
(610) 253-6272 ext. 4625

Alison Deasy
Golin for Crayola
[email protected] 
(212) 373-6042

SOURCE Crayola LLC

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