Crate and Barrel Introduces Crate and Kids Collection
Crate and Kids available online today; product available in 40+ Crate and Barrel stores in April
NORTHBROOK, Ill., March 8, 2018 /PRNewswire/ -- Today, global home furnishings retailer Crate and Barrel introduces Crate and Kids: a new children's collection that celebrates the way modern families live. Offering playful, stylish, quality furniture and decor, the complete Crate and Kids line is now available online at www.crateandbarrel.com/kids, with a curated assortment to follow in early April in more than 40 Crate and Barrel stores. Crate and Kids customers will enjoy the full range of Crate and Barrel's services, including baby registry and complimentary Crate Design Studio services to help create their perfect nursery, bedroom or playroom. With the launch of Crate and Kids, Crate and Barrel now offers customers inspiring design solutions for every life stage, all under one roof.
Crate and Barrel first welcomed kids into its family of brands in 2001, when the company partnered with The Land of Nod, an up-and-coming children's home furnishings brand known for quality furniture and playful, imaginative design. Crate and Kids was created when the company saw an opportunity to deliver a new and unique childrens offering on a broader scale that combined Crate and Barrel's modern, elevated style with the fun and whimsy loved by The Land of Nod customers. The launch of Crate and Kids completes the integration of The Land of Nod business into Crate and Barrel.
"At Crate and Barrel, our goal is to help customers through each of life's moments. As a top destination for wedding registries and new homes, it was natural to welcome kids into the mix. We're excited to introduce customers to Crate and Kids, giving them the ability to shop and register for everything they need for their home in one place," said Neela Montgomery, CEO of Crate and Barrel.
The Crate and Kids collection offers style, quality and safety, with the heart and lively spirit kids are made of. Categories range from furniture to bedding to decor, and feature new products as well as many best selling items from The Land of Nod. Customers can now shop the full assortment online at crateandbarrel.com/kids, and explore a curated collection in more than 40 Crate and Barrel stores this coming April.
About Crate and Barrel
Founded in 1962, Crate and Barrel is a global home furnishings destination known for timeless designs, quality products and expert service. Working directly with European ateliers and factories, Crate and Barrel was among the first to introduce affordable household goods and modern home décor to American consumers. Today, the omnichannel retailer operates stores throughout the U.S. and Canada as well as franchise locations around the globe. The Crate and Barrel brand family includes CB2 and is owned by Otto Group, a global retail and services group based in Hamburg, Germany.
Media Contact:
Derris, Jessica Crain
[email protected]
SOURCE Crate and Barrel
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