Crank Software Selects TREW Marketing for Embedded Industry Outreach

Agency Chosen for Collaborative Approach in Marketing to Technical Audiences

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Dec 04, 2012, 08:30 ET

AUSTIN, Texas, Dec. 4, 2012 /PRNewswire/ -- Crank Software Inc. of Ottawa, Canada announced today it has selected Austin-based TREW Marketing to lead its company awareness and lead generation campaigns. Crank Software chose TREW Marketing for their experience in developing integrated marketing programs that target embedded design engineers. The partnership entails brand and product-level messaging and positioning, PR, content development, partner co-marketing management, search engine optimization and advertising, social media and email marketing.

Crank Software specializes in embedded user interface (UI) solutions that enable R&D teams to more quickly develop rich UIs for resource-constrained embedded devices like in-car graphical displays and animated GPS systems. Their product, Crank Storyboard™ Suite, manages the entire UI lifecycle, bridging the gap between UI design and embedded systems by streamlining the development process from months to minutes, helping their customers get products to market faster, with higher return on investment (ROI), and lower total cost of ownership (TCO).

"Crank Software has proven how collaboration during product development results in higher quality at a lower cost, and they sought to find similar advantages in their marketing efforts," said Wendy Covey, Principal and Co-Founder of TREW Marketing. "The marketing programs TREW developed for Crank fully leverage both companies' unique expertise, and will grow demand for Crank's graphical user interface solutions."

The new partnership includes the following marketing programs:

Marketing communications strategy and integrated activity plans
Marketing collateral and content development – case studies, webcasts
Product launch media relations
Search engine optimization and advertising programs
Social media strategy and execution
Database marketing with quarterly e-newsletters and email nurturing
Partner co-marketing campaign and activity plan

"TREW's marketing expertise and knowledge of the embedded space make them a trusted advisor to help us drive awareness and demand, as we continue to grow our business and market share," said Jason Clarke, Vice President of Sales and Marketing for Crank Software. "They have a proven track record developing and executing strategic marketing plans that focus on results and we're excited to have them as an extension of our team."

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About Crank Software
Crank Software is an innovator in embedded user interface (UI) solutions that bridges the gap between UI design and embedded systems to deliver a competitive advantage by streamlining the development lifecycle so their customers can get their products to market faster, with higher ROI, and lower total cost of ownership. Today, time is wasted in the development lifecycle because the design goes back and forth between UI designers, user experience designers, and embedded systems engineers. The Crank Storyboard Suite enables stakeholders to work in parallel. Storyboard manages the entire UI lifecycle—from UI design to simulation to being optimized for the device.

About TREW Marketing
TREW Marketing, headquartered in Austin, Texas, is a full-service B2B marketing firm uniquely serving leading engineering and scientific companies that target technical markets. TREW uses decades of specialized experience to create custom marketing programs that help customers efficiently and effectively achieve their business and sales goals. With goals and objectives defined, TREW then takes an integrated approach using a wide array of marketing services, including brand identity, positioning and messaging; website strategy and design; content development and publishing; search marketing; public relations and social media strategy and execution.

Contact: Wendy Covey, TREW Marketing, [email protected], 512-484-5630

SOURCE TREW Marketing