Cracker Jack'D Introduces Protein-Powered Snack Mixes To Answer When Hunger Calls

Peanut Butter Crunch and Double Chocolate Flavors Join the Cracker Jack'D Roster to Keep Engines Running between Meals

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Apr 07, 2015, 06:01 ET

PLANO, Texas, April 7, 2015 /PRNewswire/ -- Looking for a satisfying snack to make it through the final stretch of a long road trip or back-to-back meetings at the office? Cracker Jack'D, a brand from PepsiCo's Frito-Lay Division, has released two new protein-packed additions to its product portfolio. New Cracker Jack'D Protein Mix is available in two energizing flavors, Peanut Butter Crunch and Double Chocolate, both feature sweet coated peanuts mixed with crunchy granola clusters. Each flavor element was uniquely developed for the working male who wants a hearty and filling sweet snack that will help fuel each day to the finish line.

Packed with seven grams of protein per serving,each snack mix piece is crafted to deliver a great-tasting power punch in each bite. Cracker Jack'D Protein Mixes complement a portfolio of snacks designed to satisfy consumers and help keep them going through their busy days, including Cracker Jack'D Hearty Mix flavors Peanut Butter and Chocolate, Chocolate Caramel and Berry Yogurt, plus many more.

"Protein provides the energy needed to get through life's everyday hurdles," said Ryan Matiyow, senior director of marketing, Frito-Lay. "New Peanut Butter Crunch and Double Chocolate Cracker Jack'D snack mixes give consumers a great tasting snack with the fuel they desire to help them to power through the day."

Available in select retail stores nationwide, Cracker Jack'D Protein Mixes can be found in 2.75-ounce bags for a suggested retail price of $2.49.

About Cracker Jack'D
Cracker Jack'D is one of the brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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