Cracker Jack'D Brand Joins Nitro Circus Live Action Sports Show As Premier Sponsor Of New U.S. Tour

Brand Awards Lucky Fans VIP Experiences through Social Media Contest

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Jan 17, 2014, 07:04 ET

PLANO, Texas, Jan. 17, 2014 /PRNewswire/ -- The Cracker Jack'D brand, on a mission to help keep on-the-go consumers satisfied throughout their busy days, has signed on as a premier sponsor of the Nitro Circus Live action sports U.S. tour. Known for showcasing some of the world's best action sports athletes performing adrenaline-pumping motocross, BMX and skateboarding stunts, Nitro Circus Live makes its U.S. debut in 2014 and Cracker Jack'D, one of the many brands from PepsiCo's Frito-Lay division, is offering fans the chance to win VIP experiences at the events exclusively through the Cracker Jack'D Facebook page (www.facebook.com/crackerjackdsnacks).

Each of the Nitro Circus Live events showcases 40 of the world's best action sports athletes performing some of the most difficult stunts ever witnessed, including the famous 50-foot-high Gigant-A-Ramp and the spectacularly choreographed 'Nitro Bomb' trick, which includes 24 riders back-flipping in the air simultaneously. The month-long Nitro Circus Live U.S. tour began on Jan. 5 in Boston, Mass. with more than 13,000 in attendance, following up with a sold-out show at the famous Madison Square Garden in New York City on Jan. 8. The tour will wrap up in Anaheim, Calif. on Jan. 26.

Much like Nitro Circus Live, Cracker Jack'D snacks offer fans an intense experience they won't soon forget. Exclusively through the Cracker Jack'D Facebook page, fans can win a VIP experience at one of the Nitro Circus Live events, which includes premier seating, branded gear and of course, plenty of Cracker Jack'D "Snacks with Impact." Fans simply need to visit the brand's Facebook page for clues related to each of the Nitro Circus Live tour locations, which will lead them to a chance for the free tickets, while supplies last. For official rules, fans can visit http://www.crackerjackd.com/.

"Nitro Circus Live is a high energy show and Cracker Jack'D snacks help keep its athletes going during their action-packed days," said David Skena, vice president of marketing, Frito-Lay. "Nitro Circus Live fans have pretty busy days as well and our Cracker Jack'D snacks are a great fit for their on-the-go lifestyle with a variety of delicious flavors and textures to choose from."

Originally filmed in founder Travis Pastrana's backyard, Nitro Circus grew into a successful MTV television show with more than 46 million U.S. viewers and broadcast in 60 countries worldwide. The Nitro Circus Live show was the natural evolution, offering adrenaline-seeking enthusiasts the chance to see the amazing stunts live in Europe, Australia, Asia and New Zealand. Now fans can experience the exciting spectacle in 12 cities across the United States throughout January.

"We are beyond excited to have Cracker Jack'D join us as our official sponsor on our maiden tour here in the U.S. this year," said Michael Porra, CEO, Nitro Circus. "The crowds have gone almost as wild for these Cracker Jack'D snacks and merchandise as they have for our performances. We love a little healthy competition and couldn't think of a better brand to come along for the ride."

The official Nitro Circus Live U.S. tour schedule is as follows:

•	Jan. 5	Boston, Mass.	TD Garden
•	Jan. 8	New York, N.Y.	Madison Square Garden
•	Jan. 9	Philadelphia, Pa.	Wells Fargo Center
•	Jan. 11	Cleveland, Ohio	Wolstein Center
•	Jan. 12	Detroit, Mich.	Palace Of Auburn Hills
•	Jan. 14	Minneapolis, Minn.	Target Center
•	Jan. 17	Salt Lake City, Utah	EnergySolutions Arena
•	Jan. 19	Fresno, Calif.	Save Mart Center
•	Jan. 22	San Jose, Calif.	HP Pavilion
•	Jan. 24	Glendale, Ariz.	Jobing.com Arena
•	Jan. 25	Las Vegas, Nev.	MGM Grand Garden Arena
•	Jan. 26	Anaheim, Calif.	Honda Center

Conveniently packaged in individual snack packets, Cracker Jack'D snacks were launched last year and include three core varieties of "Snacks with Impact" – Hearty Mix, Intense Mix and Sweet & Savory Clusters. The snacks are available at convenience stores nationwide for a suggested retail price of $2.49 each. For more information, fans can follow Cracker Jack'D via www.twitter.com/CrackerJackD or www.facebook.com/CrackerJackDSnacks.

About Cracker Jack'D
The Cracker Jack'D brand is one of the many brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://twitter.com/fritolay.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit http://www.pepsico.com/.

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About Nitro Circus
Nitro Circus is the only true global Action Sports entertainment brand and is represented in 60 countries around the world through its live tour, TV show, movies and DVDs. Nitro Circus' live tour, the core of its brand, features many of the world's most talented FMX, BMX, in-line skate, ski, snowboard and scooter riders, including Jolene Van Vugt, Erik Roner, Blake 'Bilko' Williams, Thomas Pages, Chad Kagy, Josh Sheehan, Adam Jones and others, all performing in the presence of the world's greatest action sports star and Nitro Circus' founder Travis Pastrana.

Nitro Circus Live has sold 1,200,000 tickets across tours to date and will be performing over the next 18 months in Australia, New Zealand, China, Russia, Europe, United States, Canada, Mexico, South Africa, South America, Middle East and Japan.