Cracker Jack'D Amps Up Snacking With New On-The-Go Energy Trail Mixes

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Apr 28, 2014, 06:00 ET

PLANO, Texas, April 28, 2014 /PRNewswire/ -- Cracker Jack'D, a brand from PepsiCo's Frito-Lay division, has unveiled Energy Trail Mixes as a new addition to its on-the-go offerings. Available in two flavors – Chocolate Flavored Cherry and Mixed Berry – the sweet and savory snack option hits store shelves this month. New Cracker Jack'D Energy Trail Mixes include a unique packaging structure that holds fruit pieces in a separate pouch within the larger package, keeping them tasting fresh while ensuring the granola and nuts stay crunchy and ready to be mixed. The seasoned granola mixed snack is ideal for young adults on the go — whether running between classes, enduring the daily commute or jamming on that Saturday morning mountain bike ride.

New Cracker Jack'D Energy Trail Mixes join the brand's existing line-up of exciting snacks that feature a variety of flavors including Cheddar BBQ, Spicy Pizzeria, PB & Chocolate and Berry Yogurt. All flavors are packed with tasty granola clusters mixed with nuts to give consumers a hearty, filling snack.

The Cracker Jack'D brand was created to meet the demands of the on-the-go adult consumer, featuring "snacks with impact" mixes ranging from tasty clusters mixed with nuts, to sweet and salty popcorn and almond piece clusters — all designed to deliver satisfaction to fans throughout the day.

Available in convenience stores and grocery stores nationwide, Cracker Jack'D Energy Trail Mixes can be found in 4.5-5 oz bags for a suggested retail price of $3.79. Additionally, the brand added a new flavor to its Hearty Mix line earlier this year: Chocolate Caramel Artificially Flavored Hearty Mix, available in 3-oz bags for a suggested retail price of $2.49. Learn more about Cracker Jack'D snacks at www.crackerjackd.com, www.twitter.com/CrackerJackD or www.facebook.com/CrackerJackDSnacks.

About Cracker Jack'D
The Cracker Jack'D brand is one of the many brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://twitter.com/fritolay.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

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SOURCE Frito-Lay North America