Cracker Jack® Popcorn Calls "Play Ball!" And Unveils New Prize Inside

The Iconic American Snack Brand Introduces New "Prize Inside" Mobile Experience While Contemporizing Logo and Packaging

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Cracker Jack, from PepsiCo’s Frito-Lay division

Apr 21, 2016, 03:13 ET

PLANO, Texas, April 21, 2016 /PRNewswire-USNewswire/ -- For nearly 125 years, the Cracker Jack brand has been a part of memorable family moments, with none stronger than warm spring and summer afternoons at the ballpark. As the baseball season gets into full swing – from the major leagues to the little leagues – the Cracker Jack brand, from PepsiCo's Frito-Lay division, is unveiling a whole new approach to the Prize Inside fun with baseball-inspired mobile digital experiences directly from the sticker inside.

Cracker Jack is unveiling a contemporized logo and packaging, with a whole new approach to the Prize Inside with baseball-inspired mobile digital experiences directly from the sticker inside.

Cracker Jack introduces new Prize Inside where families can scan the sticker inside to enjoy their favorite baseball moments through a one-of-a-kind mobile experience.

The new Prize Inside mobile experience brings the ballpark to life with four-baseball themed games: Dot Dash, Dance Cam, Get Carded and Baseball Star.

"The Cracker Jack Prize Inside has been as much a part of the nostalgia and love for the brand as the unforgettable combination of caramel-coated popcorn and peanuts," said Haston Lewis, senior director of marketing, Frito-Lay. "The new Prize Inside allows families to enjoy their favorite baseball moments through a new one-of-a-kind mobile experience, leveraging digital technology to bring the iconic Prize Inside to life."

How to Play
Families can download the Blippar app available on iOS and Android, scan the Prize Inside sticker and enjoy bringing the ballpark to life on your mobile device. The four available baseball-themed experiences: Dot Dash, Dance Cam, Get Carded, and Baseball Star allow users to show off your dance moves on a simulated baseball field jumbo screen on your phone, control the outcome of the legendary Dot Race or make yourself a baseball star in baseball cards and autographed photos that can be traded and shared with your family and friends. Search within a package of Cracker Jack today to find the Prize Inside sticker, and access one of these fun new experiences.

The Cracker Jack brand will also roll out a restyled logo and packaging just in time for the start of the baseball season. Making its debut in stores this April, the new design features a contemporized red and white striped pattern with a youthful Sailor Jack and his sidekick pup, Bingo, as the logo. Each bag or box holds the same amazing blend of popcorn and peanuts that we all know and love now containing the new Prize Inside experience.

"We are a brand that authentically reminds people of simpler times, childhood memories and family experiences," said Lewis. "With this redesign and new mobile game experience, the Cracker Jack brand embraces a modernized, young-at-heart attitude while keeping that treasured feeling of childhood wistfulness."

For more information on the Cracker Jack redesign and new mobile experience, visit www.FritoLay.com or www.Facebook.com/CrackerJack.

About Cracker Jack
Cracker Jack is one of many Frito-Lay brands in North America - the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay. Learn more about Cracker Jack by visiting www.facebook.com/CrackerJack.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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SOURCE Cracker Jack, from PepsiCo’s Frito-Lay division