Cracker Jack Brand Debuts New Flavor For Popcorn Lovers Nationwide

Delicious Chocolate Peanut Butter Flavored Popcorn Provides Fun Surprise to Celebrate National Popcorn Lover's Day

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Mar 09, 2015, 06:01 ET

PLANO, Texas, March 9, 2015 /PRNewswire/ -- Popcorn lovers unite! Cracker Jack, one of the many brands that makes up PepsiCo's Frito-Lay division, has unveiled a new variety just in time to celebrate National Popcorn Lover's Day. Introducing Chocolate Peanut Butter Flavored Popcorn, a delicious new flavor designed to add fun to your family's next snacking occasion.

Featuring a modern twist on the classic snack, each airy popcorn kernel is coated with sweet and savory chocolate peanut butter flavor that's sure to be a deliciously shareable treat for any family activity.

"Chocolate peanut butter is among the most popular flavor pairings of all-time," said Haston Lewis, senior director of marketing, Frito-Lay. "What better way to celebrate National Popcorn Lover's Day than enjoying this new Cracker Jack brand flavor with family and friends."

Cracker Jack Chocolate Peanut Butter Flavored Popcorn is now available in 4-ounce bags for a suggested retail price of $1.49 at retail stores nationwide. The product joins additional Cracker Jack brand favorites, including Chocolate & Caramel Flavored Popcorn, Kettle Corn Flavored Popcorn, and Original Caramel Coated Popcorn & Peanuts.

About Cracker Jack

Cracker Jack is one of the brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay.

About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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