Cracker Barrel Celebrates 55th Birthday with Special Promotions

For 55 years, Cracker Barrel has welcomed billions of guests from around the world to enjoy its authentic country-inspired experience, homestyle cooking and warm hospitality. To show appreciation for its employees and guests Cracker Barrel is giving away free slices of its famous Double Chocolate Fudge Coca-Cola Cake today through Sept. 22. To complement the free dessert, Cracker Barrel Rewards™ Members can also receive free bottomless or "all you can hold" Premium Blend Coffee and Iced tea, both items available since day one on the original barrel-shaped menu.

"Cracker Barrel has established itself as one of the most iconic restaurant brands in the industry, but, that achievement is nothing without the dedicated employees and billions of loyal guests who we've had the pleasure of serving over the past 55 years," said Sarah Moore, Cracker Barrel's Chief Marketing Officer. "For this milestone birthday, we want to show our genuine appreciation for those people who have helped bring the brand to life over the decades, allowing us to welcome future generations in to forge their own memories around our table."

The decadent dessert cake was introduced to the menu as a special in 1997. By mistake, the cocoa powder was doubled during the testing period resulting in the rich, chocolatey version of the dish guests receive today. For Cracker Barrel's 40^th anniversary in 2009, this new version made its way back to the menu for a limited time. The demand was so high it was decided that it would finally earn its spot on the menu. Today there are over 1.2 million slices of cake served annually proving to be just as loved as it was over a decade ago.

Cracker Barrel was founded on the belief that good conversations and human connection are forged around the table (or a repurposed barrel of saltine crackers) with a simple cup of coffee or a glass of sweet tea in hand. In recognition of this simple philosophy and the nearly 44 million cups of these beverages sold annually, guests can enjoy complimentary Premium Blend Coffee, made with 100% Arabica coffee beans for a rich and smooth taste, and freshly brewed Iced Tea, a classic southern staple always garnished with a wedge of lemon today through Sept. 22.

To stay up to date on Cracker Barrel's yearlong 55^th birthday celebrations or to sign up for Cracker Barrel Rewards™, visit CrackerBarrel.com. Follow along for even more news and updates from the brand on Instagram and TikTok.

*Free Slice of Coca-Cola® Cake, Hot Coffee (excluding specialty coffees) and Iced Tea beverage with qualifying dine-in restaurant purchase totaling $10 or more (exc. free items) made 9/19/24 to 9/22/24, excluding alcohol, Gift Cards, to-go and online purchases.  Guests enrolled in Cracker Barrel Rewards™ who have opted in to receive emails are eligible for this Promotion. Must present bar codes at time of purchase.  Full terms.

© 2024 The Coca-Cola Company. "Coca-Cola" is a registered trademark of The Coca-Cola Company.

About Cracker Barrel Old Country Store, Inc. 
Cracker Barrel Old Country Store, Inc. is on a mission to bring craveable, delicious homestyle food and unique retail products to all guests while serving up memorable, distinctive experiences that make everyone feel welcome. Established in 1969 in Lebanon, Tenn., Cracker Barrel and its affiliates operate approximately 660 company-owned Cracker Barrel Old Country Store® locations in 44 states and own the fast-casual Maple Street Biscuit Company. For more information about the company, visit CrackerBarrel.com.  

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SOURCE Cracker Barrel Old Country Store, Inc.