Crack Open Summer with New Lila Sparkling Canned Wine
Lila Wines announces newly updated canned wine products for 2017, introduces Italian sparkling varietal to portfolio.
BOSTON, April 4, 2017 /PRNewswire/ -- Lila Wines, one of the leading premium canned wine brands in the U.S., today introduces a bubbly new addition: Lila Sparkling. Just in time for summer, the newest varietal in the Lila Wines portfolio offers a fun and convenient way to enjoy premium sparkling wine on-the-go. Now available in three popular varietals—a French Rosé, an Italian Pinot Grigio, and the new Italian Sparkling wine—the bright, eye-catching Lila Wine cans are sure to be the center of attention at celebrations everywhere.
The Lila Wines portfolio features high quality, varietally-correct, dry wines from Italy and France, including:
Lila Sparkling (NEW) Produced using a similar method as Prosecco, this Italian sparkler is full of refreshing citrus and tropical fruit aromas, mixed with a hint of honeysuckle and juicy nectarine. (11% ABV)
Lila Rosé This rosé is light, dry and refreshing with aromas of fresh red berries and orange peel, and a hint of minerality. (12% ABV)
Lila Pinot Grigio With a laid-back texture and aromas of tart green apple and citrus, this crisp Pinot Grigio makes for a perfect summertime sipper. (12.5% ABV)
Lila Wines was introduced by Latitude Beverage Company in the spring of 2016 and quickly gained distribution across the U.S. Over this past winter, the company made major changes to improve the overall quality of the product, including moving all production and canning to Europe within close proximity of the source wineries.
"By investing in improvements to our Lila production process, we are able to better preserve the quality of the wine, shorten production lead-times exponentially, and keep the product at a consumer friendly price point," says Kevin Mehra, CEO of Latitude Beverage Company. "Our mission is to provide consumers with the best wine for their money, and we're excited to reintroduce Lila Wines featuring higher quality and even better taste."
All Lila Wines are naturally gluten free, low in calories and carbs, and contain no added sugar, making them the perfect, guilt-free refreshment for any summer celebration. Lila Wines are packaged in specially developed, eco-friendly cans engineered to maintain the quality of the wine inside and to guarantee fresh taste. Lila Wines are now available at retail locations in nearly 40 states, and can also be purchased online with direct shipping nationwide.
Lila Wines are sold in four-packs of 8.4oz cans with an MSRP of $11.99. Each four-pack contains 33 percent more wine than a standard 750mL bottle of wine. For more information about Lila Wines, visit www.LilaWines.com, or follow the brand @LilaCannedWines on Facebook and @LilaWines on Twitter and Instagram.
About Latitude Beverage Company
Latitude Beverage Company is the innovative, Boston-based company behind a portfolio of national wine brands, including 90+ Cellars, Lila Wines, Iron Side Cellars, Magic Door Vineyards, and Mija Sangria. The company was founded in 2007 by Kevin Mehra who saw an opportunity to make high-end wine more accessible by purchasing oversupply from top wineries across the globe, bottling the wine under his own labels, and selling it to consumers at a lower price. This unique business model, based on the centuries old function of the négociant, became the foundation for 90+ Cellars. This same model has enabled Latitude Beverage Company to expand its portfolio with five additional labels, and the company is now recognized as one of the fastest growing wine companies in America. For more information, visit ninetypluscellars.com.
Product images here; lifestyle images here.
CONTACT: Andrea Salzman, [email protected]
SOURCE Lila Wines
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