CPP, Inc., Veritas Prep Announce Personalized MBA Game Plan

MOUNTAIN VIEW, Calif., March 27, 2013 /PRNewswire/ -- CPP, Inc. (CPP.com), an industry leader in research, training, and organizational development tools including the Myers-Briggs Type Indicator^® (MBTI^®) assessment, and Veritas Prep, a leading provider of test preparation and admissions consulting services, today announced the Personalized MBA Game Plan™ powered by the Myers-Briggs^® Assessment. The Personalized MBA Game Plan provides a roadmap through the MBA application process by assessing unique personality strengths of those applying to top-tier business schools. It combines the Myers-Briggs^® instrument's insight with Veritas Prep's years of expertise helping clients gain admissions to the world's top MBA programs.

The Personalized MBA Game Plan's unique insight enables business school applicants to make wiser school selection choices, and leverage their strengths throughout the entire admissions process, creating a winning application along three key criteria:

1. Differentiating themselves from other candidates
2. Demonstrating a cultural and professional fit within the program
3. Showing balance across key strengths

"Admissions officers at top-tier schools continually lament MBA applications that are crammed with what applicants think the committee wants to hear, devoid of any genuine personality," said Chad Troutwine, co-founder of Veritas Prep. "We developed the Personalized MBA Game Plan™ to show applicants their unique strengths based on Myers-Briggs personality type, and how to present them in business school applications to stand out from the clutter of bland, cookie-cutter MBA applicants."

Every Veritas Prep GMAT student will receive the Personalized MBA Game Plan when they enroll for a GMAT course. Students take the MBTI assessment and receive the extensive report which identifies their preferences based on personality type, offering more complete self-knowledge. Among other things, this identifies how individuals prefer to communicate and make decisions.

"CPP has been on the forefront of helping students leverage their natural preferences and strengths for many years, so it was important for us to partner with a company that leads in test preparation and admissions consulting services," said Jeff Hayes, President and CEO, CPP, Inc. "Veritas Prep's record of helping students and professionals prepare for and succeed in graduate school makes them the ideal partner.  We're excited to join them in providing MBA-bound applicants a new level of personalized resources to achieve their education and business goals."

With the release of the Personalized MBA Game Plan, CPP and Veritas Prep have developed a program that enables business school applicants to follow the counsel of Chinese strategist Sun Tsu who stated in The Art of War, "If you know the enemy and know yourself, you need not fear the result of a hundred battles." With the Personalized MBA Game Plan, business school applicants are empowered to move beyond simply knowing facts about their target school, and discover how their own strengths and areas for improvement will affect the application process.

"We've never seen the Myers-Briggs^® assessment used in this way before. It's a groundbreaking application of the Myers-Briggs methodology and an unprecedented, year-long collaboration between CPP and Veritas Prep to create the co-authored MBA Game Plan," said Chris Mackey, Director, Business Development, CPP Inc., "We're thrilled with the result."

About CPP, Inc.
Since its founding in 1956, CPP, Inc. has been a leading publisher and provider of innovative products and services for individual and organizational development, supplying reliable training solutions to businesses of all sizes, including the Fortune 500. The company's hundreds of offerings have been used by millions of individuals in more than 100 countries, in more than 20 languages, to help people and organizations grow and develop by improving performance and increasing understanding. Among CPP's world-renowned brands and services are the Myers-Briggs Type Indicator^®, Strong Interest Inventory^®, Thomas-Kilmann Conflict Mode Instrument (TKI), FIRO^®, CPI 260^®, and California Psychological Inventory™ (CPI™) assessments; and CPP Professional Services. For more information about CPP, visit www.cpp.com.

About Veritas Prep
Veritas Prep is the world's largest privately-owned provider of test prep and admissions consulting services. It offers industry-leading programs to help applicants improve standardized test scores and gain admission to the world's most selective universities. Founded in 2002 by graduates of the Yale School of Management, Veritas Prep offers its live classroom GMAT prep course in more than 90 cities worldwide and as an interactive online course available to students everywhere. Its Veritas Prep SAT 2400 course is available as a classroom course, live online, on demand or in private tutoring sessions and features the only zero risk, money back guarantee in the industry. In addition, Veritas Prep offers admissions consulting services for applicants seeking entry into competitive business schools, law schools, medical schools and other graduate programs. For more information, visit veritasprep.com.

Myers-Briggs Type Indicator, Myers-Briggs, and MBTI are trademarks or registered trademarks of the Myers & Briggs Foundation, Inc. Strong Interest Inventory, FIRO, and CPI 260 are registered trademarks and California Psychological Inventory and CPI are trademarks of CPP, Inc.

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SOURCE CPP, Inc.

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