Cox's Facebook Snow Globe Campaign Celebrates the Holiday Season, Raises Money for Boys & Girls Clubs of America

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Dec 21, 2011, 03:36 ET

ATLANTA, Dec. 21, 2011 /PRNewswire/ -- With over 250,000 Facebook fans across the country, Cox Communications is spreading social media cheer with their new Holiday Snow Globe campaign. This holiday season, Cox has launched its first social giving campaign on Facebook in support of Boys & Girls Clubs of America (BGCA). The campaign consists of a Holiday Digeez Snow Globe that allows Cox Facebook fans to place their favorite photos into a holiday-themed snow globe. Fans can then customize their snow globe with a variety of different holiday designs, such as Christmas, Hanukkah, Kwanzaa, Winter Wonderland and more. Once completed, fans can share their personalized snow globe with Facebook family and friends, as well as through email.

(Photo: http://photos.prnewswire.com/prnh/20111221/CL26523 )

Cox is a long-standing partner of BGCA. In addition to the company's ongoing financial and in-kind contributions, Cox will donate one dollar to the organization for each snow globe created this holiday season, up to $10,000.

"Cox's social giving campaign offers a great opportunity for the public to give the gift of a great future to youth in need this holiday season," said Roxanne Spillett, president and CEO of Boys & Girls Clubs of America. "We are grateful for Cox's strong support of Boys & Girls Clubs of America and their dedication to helping young people in crisis."

The Holiday Digeez Snow Globe is an easy way for Cox customers and fans to share a fun and creative holiday greeting with friends, family and business colleagues. The campaign is running alongside the Holiday Sweepstakes on the corporate and local Cox Facebook pages through the start of the New Year.

"Supporting local communities is part of the DNA at Cox," said Adam Naide, executive director social media. "Not only is this promotion spreading holiday cheer within online and local Cox communities, but our partnership with the BGCA is also using the power of social media to raise critically needed funds for Boys & Girls Clubs."

Cox customers and fans can visit Cox's Facebook page to make their own Holiday Snow Globe.

About Cox Communications

Cox Communications is a broadband communications and entertainment company, providing advanced digital video, Internet and telephone services over its own nationwide IP network. The third-largest U.S. cable TV company, Cox serves more than 6 million residences and businesses. Cox Business is a facilities-based provider of voice, video and data solutions for commercial customers, and Cox Media is a full-service provider of national and local cable spot and new media advertising.

Cox is known for its pioneering efforts in cable telephone and commercial services, industry-leading customer care and its outstanding workplaces. For seven years, Cox has been recognized as the top operator for women by Women in Cable Telecommunications; for five years, Cox has ranked among DiversityInc's Top 50 Companies for Diversity, and the company holds a perfect score in the Human Rights Campaign's Corporate Equality Index. More information about Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at www.cox.com and www.coxmedia.com.

About Boys & Girls Clubs of America

For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, nearly 4,000 Boys & Girls Clubs serve some 4 million children and teens through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native American lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. Clubs provide a safe place, caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at bgca.org/facebook and bgca.org/twitter.

Hashtags: #CoxSnowGlobe #DigeezSnowGlobe #Cox_BGCASnowGlobe

SOURCE Cox Communications