Cox Provides Exclusive 3D Broadcast of Augusta National Masters Tournament for Metro Phoenix Viewers

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Apr 06, 2010, 06:31 ET

PHOENIX, April 6 /PRNewswire/ -- Cox Communications announced today that customers in Phoenix will have exclusive access to the innovative 3D coverage of the Masters Tournament from Augusta National Golf Club. Beginning Wednesday, April 7th the Masters 3D programming can be viewed on 3D television sets and will be available on Cox channel 700 at no additional cost. This event is being offered exclusively by cable providers.

"Cox is excited to offer our customers access to this innovative television event, bringing our customers the latest in video technology," said Steve Rizley, General Manager & Sr. Vice President Cox Arizona. "The Masters in 3D is available exclusively to Cox customers in Metro Phoenix."

Cox customers will need a 3DTV and a Cox HD or HD/DVR receiver to access the 3D programming. The TV manufacturer's specified 3D glasses will also be required to view the content in 3D. The receiver must be connected to the 3DTV via HDMI. Those customers will then be required to tune to channel 700, and change the setting on their 3DTV to 3D format or 3D mode.

Live 3D coverage starts Wednesday, April 7, 3-5PM EST, with the Par 3 Contest and continues with the Masters Tournament Thursday, April 8 through Sunday, April 11 with two hours each day (live tournament coverage starts: Thurs & Fri: 4-6PM EST, Sat & Sun: 5-7PM EST).

Multiple 3D cameras will be placed strategically throughout the course at Augusta National, with a focus on the second nine. Viewers will be better able to depict the many subtleties and elevation changes of the course's grounds.

Demonstrations of Cox 3D is offered at Cox's retail store at 6005 E Southern Ave, Mesa (beginning April 8th) and at selected Best Buy "Solutions Center" locations:

Arrowhead Towne Center
Camelback Esplanade
101 and Shea

In addition to the 3D channel, customers can access Masters content via the On DEMAND library on Channel 1. Content includes replays of each day's 3D telecast, highlights, greatest moments of the Masters 1950s through the 2000s, 2009 Par-3 Contest and BBC Masters Anthology among other content.

More information can be found at www.cox.com/3D

SOURCE Cox Communications