Cox Offers Customers Enhanced Coverage of March Madness

Advanced TV customers will have access to truTV HD just in time for the tournament

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Mar 14, 2011, 09:00 ET

CHESAPEAKE, Va., March 14, 2011 /PRNewswire/ -- Get ready for tip off! Cox Communications announced today that Advanced TV customers in Hampton Roads will have access to even more basketball action this year when for the first time in the tournament's history, all of the games will be available - live in their entirety - with 67 games available in crystal clear high-definition at no additional programming cost. This year's scheduled games, available on CBS (703 HD), TBS (742 HD), TNT (766 HD) and truTV (CH 895) feature staggered start times, and extended programming hours across the networks, as well as give viewers the ability to watch more live game action throughout the day.

"Cox Advanced TV offers a great value for basketball fans this season and in addition to providing access to March Madness games on CBS HD, TNT HD and TBS HD, we're excited to also offer game coverage on truTV HD," said Jonathan Freeland, VP of Marketing for Cox VA. "That means customers can see every game in crystal clear high-definition without paying additional HD programming fees."

The 2011 Division I Men's Basketball Championship tips off in primetime with the NCAA FIRST FOUR™ on truTV Tuesday, March 15 and Wednesday, March 16 and concludes with the FINAL FOUR® semifinals and national championship game on CBS on April 2 and April 4, respectively.

CBS Sports and Turner Sports will present fully integrated game and studio productions across all four networks throughout the tournament, utilizing universal graphics, musical beds, unique camera angles and an integrated talent line-up. The two sports divisions also will collaborate to provide seamless studio integration across TBS, TNT, truTV and CBS with pregame, halftime and post-game shows from studios in New York City and Atlanta. Studio shows will include The ROAD TO THE FINAL FOUR®, Infiniti NCAA Tip-Off, AT&T At the Half and Inside March Madness® presented by Buick.

About Cox Communications:

Cox Communications is a broadband communications and entertainment company, providing advanced digital video, Internet, telephone and wireless services over its own nationwide IP network. The third-largest U.S. cable TV company, Cox serves more than 6 million residences and businesses. Cox Business is a facilities-based provider of voice, video and data solutions for commercial customers, and Cox Media is a full-service provider of national and local cable spot and new media advertising.

Cox is known for its pioneering efforts in cable telephone and commercial services, industry-leading customer care and its outstanding workplaces. For seven years, Cox has been recognized as the top operator for women by Women in Cable Telecommunications; for six years, Cox has ranked among DiversityInc's Top 50 Companies for Diversity, and the company holds a perfect score in the Human Rights Campaign's Corporate Equality Index. More information about Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at www.cox.com and www.coxmedia.com.