Cox Communications Celebrates Hispanic Heritage Month

Latin America - español

On Demand content, Public Service Announcements and New Marketing Campaign among Cox's commitments to serve the Hispanic market

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Cox Communications

Sep 16, 2011, 06:14 ET

ATLANTA, Sept. 15, 2011 /PRNewswire/ -- Cox Communications is celebrating the culture and contributions of Hispanic Americans during Hispanic Heritage Month, and throughout the year, by highlighting culturally relevant programming available On Demand as well as committing to air educational public service announcements (PSA) as part of its partnership with The League of United Latin American Citizens (LULAC). This month also marks the launch of Cox's new marketing campaign that includes popular personality Yarel Ramos.

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On Demand Content:

Cox is highlighting a variety of programming, including selections that focus on Hispanic American history, documentaries that shed light on education and housing issues as well as cooking shows and entertaining programs.

Cox Advanced TV customers can look for these titles and more in Cox's "Top Picks" as well as the "Movies on Demand" sections. Programs range in price, starting at free or for as little as $1:

Quinceanera (A Sony Pictures Classic Release)
Camino a la Corona 2011 (Telemundo)
Mira Quien Baila! (Look Who's Dancing!) (Univision)
The Motorcycle Diaries (Universal)
Latino List (HBO)
Tropico de Sangre (HBO Latino)

"Cox is deeply committed to offering a rich diversity of educational and entertaining programming, such as the influential and award-winning selections that celebrate Hispanic heritage," said Bob Nocera, director of new video services at Cox Communications. "It gives our customers an opportunity to revisit favorite titles, or explore a new genre of programming, with the convenience of On Demand."

The League of United Latin American Citizens (LULAC):

As part of its long-standing commitment to bridging the digital divide and its national partnership with LULAC, Cox has also committed to donate $500,000 worth of broadcast time to an educational PSA that will run throughout the year. LULAC's PSA was designed to raise awareness of the importance of Internet access in a child's education, and highlights the fact that 77% of teachers K-12 assign homework that requires Internet use.

"We are proud of the partnership with Cox Communications and its dedication to providing Internet, phone and television service to the Latino community," said Brent Wilkes, LULAC's national executive director. "Our goal is to empower our communities with Internet access for important tasks such as school work, job training, job searches, managing money and English language courses."

Hispanic Marketing Campaign:

This month also marks the kick-off of Cox's new marketing campaign featuring Yarel Ramos.

"Cox has been a part of the Hispanic community for years, and we're excited to introduce a fresh campaign to this audience," said Tony Maldonado. "Yarel is passionate about working with the community and widely admired for her work with Mun2 and not-for-profit organizations, and we're excited to work with her on this campaign."

The campaign includes :30 and :60 Spanish and English-language television and radio spots, direct mail, print, online banners and a social media presence on Facebook and Twitter. The campaign will run in Cox's Arizona, California, Las Vegas, Oklahoma and New England markets. The campaign is designed to drive traffic into Cox retail locations, calls into the call center where representatives are available to discuss customers' options in Spanish or English, or to Cox's web sites at www.cox.com or www.cox.com/espanol.

About Cox Communications:

Cox Communications is a broadband communications and entertainment company, providing advanced digital video, Internet, telephone and wireless services over its own nationwide IP network. The third-largest U.S. cable TV company, Cox serves more than 6 million residences and businesses. Cox Business is a facilities-based provider of voice, video and data solutions for commercial customers, and Cox Media is a full-service provider of national and local cable spot and new media advertising.

Cox is known for its pioneering efforts in cable telephone and commercial services, industry-leading customer care and its outstanding workplaces. For seven years, Cox has been recognized as the top operator for women by Women in Cable Telecommunications; for five years, Cox has ranked among DiversityInc's Top 50 Companies for Diversity, and the company holds a perfect score in the Human Rights Campaign's Corporate Equality Index. More information about Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at www.cox.com and www.coxmedia.com.

SOURCE Cox Communications