Cox Business and Inc. Magazine's "Get Started OC" Pitch Contest Crowns Post-op Top as Winner

Post-op Top, Provider of Apparel for Post-operative Breast Cancer Patients, Took Home $10,000 Prize from Cox Business for Best Business Pitch

News provided by

Cox Communications

Oct 25, 2013, 03:10 ET

LOS ANGELES, Oct. 25, 2013 /PRNewswire/ -- Post-op Top took top honors Tuesday night at the Marconi Automotive Museum in Get Started OC (#GetStartedOC), Cox Business and Inc. Magazine's third pitch contest this year designed to support local entrepreneurship and product innovation. Earning top marks for originality, ease of implementation and benefit to the community, Post-op Top received a $10,000 Cox Business technology makeover.

"Get Started OC was an incredibly beneficial event on a number of levels," said Lesa Behrens, CEO and co-founder, Post-op Top. "Networking with other local entrepreneurs was inspiring, while the $10,000 technology makeover will undoubtedly help our company grow to the next level. In addition, the one-on-one advice from industry veterans was invaluable."

Nearly 60 business ideas were submitted for Get Started OC. Five finalists were selected to pitch for the live event and the winner was determined by an expert panel that included Dave Berkus, speaker, author and angel investor, Mari Smith, one of the world's leading social media strategists, Megan Duckett, founder of Sew What? and Lindsay Blakely, senior editor of Inc.

"Congratulations to Post-op top and the other finalists, who brought their unique and viable concepts to Get Started OC and proved that the entrepreneurial spirit is alive and well in Orange County," said Tim Hinson, vice president of Cox Business in Orange County. "Our goal was to provide local entrepreneurs and start-ups with a forum to learn from the experts, have an opportunity to win cash and technology that will move their businesses forward and reinforce that OC is a great place to do business."

Post-op Top's mission is to provide comfortable, fashionable and affordable clothing for women to wear after surgery for a breast cancer or breast augmentation procedure. After founder Lesa Behrens was diagnosed with Stage III breast cancer, she was unable to move her arms after her double mastectomy surgery. Because of the discomfort, Lesa had to wear her hospital gown home from the hospital. She vowed then to create a comfortable and stylish alternative for women in her situation. Lesa and her sister, Cristi Roberts, run Post-op Top today and have plans to expand the business over the next few years.

While the expert panel determined Post-op Top as the winner, the audience had an opportunity to vote on their favorite in a people's choice contest. Boda Borg, a real-world gaming provider, won as the crowd favorite and took home a trophy.

Cox Business plans to bring Get Started OC back in 2014 and is planning other events across the country.

Cox Business provides voice, data and video services for more than 300,000 small and regional businesses, including healthcare providers, K-12 and higher education, financial institutions and federal, state and local government organizations. The organization also serves most of the top tier wireless and wireline telecommunications carriers in the U.S. through its wholesale division. According to Vertical Systems Group, Cox Business is one of the largest providers of business Ethernet services in the U.S. based on customer ports and has been consistently recognized for its leadership among small/midsize business data service providers. Cox is currently the seventh largest voice service provider in the U.S. and supports one million phone lines. For more information about Cox Business, Click Here or call 1-800-396-1609.

About Cox Communications:

Cox Communications is a broadband communications and entertainment company, providing advanced digital video, Internet and telephone services over its own nationwide IP network. The third-largest U.S. cable TV company, Cox serves approximately 6 million residences and businesses. Cox Business is a facilities-based provider of voice, video and data solutions for commercial customers, and Cox Media is a full-service provider of national and local cable spot and new media advertising.

Cox is known for its pioneering efforts in cable telephone and commercial services, industry-leading customer care and its outstanding workplaces. For seven years, Cox has been recognized as the top operator for women by Women in Cable Telecommunications; for seven years, Cox has ranked among DiversityInc's Top 50 Companies for Diversity. More information about Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at www.cox.com and www.coxmedia.com.

About Inc.:

Inc., the only major business magazine dedicated exclusively to owners and managers of growing private companies, delivers real solutions for today's innovative company builders. It provides hands-on resources and market-tested strategies for managing people, finances, sales, marketing, and technology. In addition, Inc. looks beyond work to address the entrepreneurial lifestyle. Inc. inspires and informs, with cutting-edge coverage that reflects its readers' energy, brashness, and imagination.

SOURCE Cox Communications