Coverall Health-Based Cleaning System Expands Internationally with New Master Regional Support Center in Sweden

BOCA RATON, Fla., Nov. 9, 2010 /PRNewswire/ -- Coverall Health-Based Cleaning System®, a leading franchisor of commercial cleaning businesses, announced today the opening of the first Coverall Master Franchise in the Nordic countries. The Coverall of Sweden Support Center will develop a network of single unit franchises in Sweden and provide support and training to its franchisees.

Coverall of Sweden marks the second international franchise opening for Coverall Health-Based Cleaning System in 2010, and the 18th International Master and Territory Licensee. The Sweden location is the latest addition to Coverall's worldwide network of more than 90 support centers and 9,000 franchisees that service more than 50,000 customers in over 90 metropolitan areas all over the globe.

"Unlike the U.S., the franchising concept is not used extensively in Sweden," said Kevin Derella, Coverall Senior Vice President. "After recognizing the value that Coverall's unique franchise business model can bring to commercial cleaning markets in Sweden and throughout the Nordic countries, it was a natural choice to establish a new Master Franchise operation in Stockholm."

The opening of Coverall Health-Based Cleaning System's new location in Sweden reflects the company's growing worldwide presence as the leading international franchisor of science-based cleaning processes and procedures designed to reduce cross-contamination and aid infection control. Other International Master and Territory Licensee locations include Australia, Canada, Chile, Japan, the Dominican Republic, Kuwait, Qatar, and Guatemala.

"Coverall has experienced continued growth in international franchising over the last several years," Derella said. "From our experience, we know how important it is to connect to the right partner to help us build the Coverall® brand overseas, and we have found that partner in Mats and Lynda Brunache, the new owners of the Sweden-based Master Franchise. With Mats' operational experience combined with Coverall's brand recognition and marketing expertise, I am confident that we have a winning combination that will bring the benefits of the Coverall Health-Based Cleaning System Program to businesses and commercial enterprises in Sweden."

Mats Brunache brings many years of entrepreneurial expertise and industry experience to the new Master Franchise and will oversee the Support Center's management and operations. Lynda Brunache will lead the sales and marketing efforts.

The Coverall of Sweden Support Center will offer Coverall Health-Based Cleaning System janitorial cleaning franchises.  Their franchisees will also offer a menu of specialized and premium services including hard floor care, carpet cleaning, hand hygiene programs, emergency cleaning and more. The new Support Center is located at:

About Coverall Health-Based Cleaning System®

Founded in 1985, Coverall Health-Based Cleaning System® is one of the world's leading commercial cleaning franchising companies with a worldwide network of more than 90 Support Centers and 9,000 franchisees. Franchisees currently service nearly 50,000 customers in over 90 metropolitan areas. Coverall Health-Based Cleaning System is revolutionizing the commercial cleaning industry with its science-based cleaning processes and procedures designed to reduce cross-contamination and aid infection control. For more information, visit www.coverall.com.

SOURCE Coverall Health-Based Cleaning System

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