Courtyard by Marriott Puts Some Play Into Your Stay

Popular Brand Shakes Things Up with "Work Hard / Play Hard" Campaign

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Oct 06, 2014, 12:17 ET

BETHESDA, Md., Oct. 6, 2014 /PRNewswire/ -- Courtyard by Marriott is inviting guests to put some play in their stay, with the launch of its new brand campaign, Make Room for a Little Fun, which focuses on the success-driven traveler who is also looking to have some enjoyment on the road.

Courtyard by Marriott logo (PRNewsFoto/Courtyard by Marriott)

It begins with humorous new ads that visually contrast the fine line that exists between "having to travel for work" and the fun side of "getting to travel for work." Four new TV spots, as well as digital and property marketing, tell Courtyard's story while dramatize what the brand offers guests who want to shake-up their stay.

Courtyard also revamped its website with a fresh and contemporary dance video tour of a hotel and intimate look at its new amenities. Collaborating with Emmy Award-winning choreographer Bonnie Story, ("High School Musical," "So You Think You Can Dance" fame), and award-winning cinematographer/ video producer Malik Sayeed, (whose credits include work with Lauryn Hill, Jay-Z and Prince), the brand created a larger-than-life music video set entirely in a Courtyard hotel, showcasing its many features to guests.

The brand is also introducing a new look and feel to all of its communications, with hand-drawn elements featured alongside a stylish and contemporary aesthetic.

"This complete revamp of our look and feel correlates with Courtyard's positioning of staying current and being relevant to our guests. From the ongoing transformation of our Bistro to the crisp new design of our rooms, we have been updating and transforming the brand inside and out," said Callette Nielsen, vice president and global brand manager for Courtyard by Marriott. "This new campaign recognizes that our guests want a playful nudge to remind them to kick back, relax, and have some fun while traveling."

To check out the new Courtyard music video, campaign spots, and all of the updated amenities, visit the new website at courtyard.marriott.com.

Courtyard by Marriott offers a refreshing environment that helps guests stay connected, productive and balanced. Intuitive services and design accommodate guests' needs for choice and control. With more than 950 locations in 37 countries and territories, Courtyard hotels participate in the award-winning Marriott Rewards^® frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information or reservations, call the Courtyard toll-free number at 800-321-2211, visit courtyard.marriott.com, become a fan at www.facebook.com/courtyard or follow Courtyard at www.twitter.com/courtyardhotels.

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Visit Marriott International, Inc. (NASDAQ: MAR) for company information. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.

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SOURCE Courtyard by Marriott