NEW YORK, Aug. 20, 2018 /PRNewswire/ -- Hearst magazines today announced a licensing agreement with Gina Concepts, a subsidiary of Gina Group, to develop its first Cosmopolitan-branded cosmetic bags and accessories line.
Of the partnership, Steve Ross, Global Chief Licensing Officer and Head of Brand Development, Hearst Magazines says, "Cosmopolitan is a champion of fashion and beauty in every form, and with this new line of cosmetic accessories, beautiful and functional design is at the heart of every piece allowing 'Cosmo Girls' of all ages to express their own unique style."
"We're thrilled about this exciting new venture," says Lenny Salama, President of Gina Concepts. "The line is carefully curated with the Cosmopolitan reader in mind. She is always up-to-date on the latest trends and this exciting new partnership – with a vibrant, empowering, and youthful attitude – will ensure she's always feeling and looking her best too."
The collaborative new line includes makeup brushes, bags, and other tools including sponges, eyelash curlers and tweezers.
The Cosmopolitan-branded line of Gina makeup tools and accessories are currently available at Nordstrom and Amazon. The line will range in price from $2.99 to $24.99.
The partnership was brokered by IMG, Cosmopolitan's global licensing representative.
About Cosmopolitan
Cosmopolitan is the best-selling young women's magazine in the U.S. and the largest young women's media brand in the world. It's a bible for fun, fearless females that reaches more than 20 million readers a month. The 2014 ASME Award winner delivers the latest news on men and love, work and money, fashion and beauty, health, self-improvement and entertainment. Cosmopolitan.com reaches an average of 34 million unique users each month, in addition to boasting 6.6 million Facebook fans, 1.4 million Twitter followers, 1.1 million Instagram followers and nearly 2.5 million daily Snapchat Discover readers. With 25 titles in the U.S., Hearst is the largest publisher of monthly magazines with a total paid circulation of over 36 million (AAM 1H 2017). Hearst Magazines' print and digital assets reach nearly 137 million readers and site visitors each month–more than two-thirds of all women and millennial women in the country (source: 2017 comScore Multi-Platform/MRI 09-17/S17).
About Gina Group/ Gina Concepts
Gina Group and its affiliate Gina Concepts are industry-leading wholesale fashion apparel and accessories companies specializing in design, manufacturing, and distribution to retail markets. Categories include footwear, hosiery, cold weather, intimate apparel, handbags, small leather goods, tech accessories, home goods, and more across a multitude of national brands. Gina has been supplying retail markets with kids, juniors, misses, and mens products for over 30 years and continues to keep pace with the ever changing retail landscape.
SOURCE Gina Group
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