COS Announces Its Autumn Winter Debut With Hybrid Show At September's London Fashion Week
LONDON, Aug. 9, 2021 /PRNewswire/ -- COS is pleased to announce it will debut its Autumn Winter 2021 collection at London Fashion Week presented by Clearpay September 2021, with a hybrid show encompassing a physical catwalk, merged with artistic portraiture and moving image, digitally livestreamed to all at cos.com.
Emerging from a time of change with a reinvigorated sense of purpose and commitment, the Autumn Winter season will mark a new direction for the brand. The collection will embody timeless COS style signatures and embrace elevated, redefined wardrobe icons. Exploring new ways of looking at contemporary culture through a fashion lens, the campaign features activist, futurist and storyteller, Janaya Future Khan; Actor, Jodie Turner-Smith; playwright, actor and philanthropist, Jeremy O. Harris; and coveted supermodel Raquel Zimmermann, alongside a cast of other inspiring innovators and creators shaping the way we think about tomorrow -- a collective expression that sets out to rethink the future.
Material innovation and long-lasting design concepts remain at COS' core, as the brand continues to nurture its commitment to sustainability with a collection crafted towards circularity. From organic and repurposed materials to recycled fabrics, a considered approach throughout the design and production process limits the demand on natural resources.
COS' in-house atelier revisits the intrinsic details and meticulous construction behind the iconic garments. From contrast binding to hand-stitched re-enforcements and adjustable new fits on tailoring, the brand continues to focus on craftsmanship and making for longevity. A new logo will also feature on the collection and will be updated across all packaging this autumn. Made using responsibly sourced paper and featuring durable woven paper handles, new material innovation ensures packaging is 100% recyclable, aligning with the brand's wider sustainability values.
Imagery available to download here.
Campaign Photographer: Jack Davison
Campaign Stylist: Clare Richardson
About COS
Inspired by contemporary culture, the London-based fashion brand is known for collections that balance innovative design with enduring style, with every piece made to last beyond the season. COS creates modern, functional, and considered design and has supported the arts since inception through collaborations with established and emerging creatives, galleries and creative studios.
About British Fashion Council
The British Fashion Council (BFC) is a not-for-profit organisation set up in 1983 with the role to strengthen British fashion in the global economy as a leader in responsible, creative businesses. It does this through championing diversity and building and inviting the industry to actively participate in a network to accelerate a successful circular fashion economy. The BFC promotes British fashion internationally and does so through fashion weeks, exhibitions and showcasing events. The BFC helps British designer businesses develop their profile and business globally and supports fashion talent beginning at college level, extending to talent identification, business support and showcasing schemes. The BFC Foundation (Registered Charity Number: 11852152) was created in 2019 for charitable purposes and grant giving; attracting, developing, and retaining talent through education and business mentoring. The BFC has donated £1,500,000 from the surplus that was generated from its activities over the past two years, including those generated from The Fashion Awards. Combined with the fundraising efforts of all its talent support initiatives and a call to BFC stakeholders to support fundraising to help businesses survive the COVID crisis, total donations of £3.2m have been received by the BFC Foundation to date. The BFC Foundation offers support to designers through four talent identification and business support schemes: BFC/Vogue Designer Fashion Fund, BFC/GQ Designer Menswear Fund, NEWGEN in partnership with TikTok and the BFC Fashion Trust. With the support of the BFC Colleges Council, the BFC Foundation offers BA and MA scholarships to students, as well as links with industry through design competitions and Graduate Preview Day. In 2020, the BFC launched the Institute of Positive Fashion (IPF), with the aim to help the British fashion industry lead in the goal to be more resilient and circular through global collaboration and local action.
The BFC showcasing initiatives and events include London Fashion Week Presented by Clearpay taking place every February, June and September; LONDON show ROOMs and the annual celebration of creativity and innovation in the fashion industry: The Fashion Awards.
For more information visit:
britishfashioncouncil.co.uk
londonfashionweek.co.uk
instituteofpositivefashion.com
SOURCE COS
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