Corona Kicking Off Summer With 'Pop-Up' Beach in New York City

News provided by

Crown Imports LLC

May 19, 2010, 12:20 ET

CHICAGO, May 19 /PRNewswire/ -- To kick off summer and leverage its largest promotion ever, Corona Extra and Corona Light are hosting a 24-hour beach party in New York City's Times Square on Thursday, May 20th.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100519/NY07628 )

Corona is bringing its laidback lifestyle to NYC and encouraging consumers to start celebrating summer by visiting the larger than life beach in the heart of Times Square for an entire day during May.  This unique event kicks off Corona's "Win a Beach Getaway" summer promotion, which runs through July 31 in the on- and off-premise.

The Corona "pop-up" beach boasts:

  • 30 tons of sand spanning 2,500 square feet
  • Ocean sounds piped in via a sound system
  • Dozens of palm trees, beach chairs, bean-bag toss games, volleyball nets
  • Brand ambassadors taking photos of visitors in a giant Corona bottle
  • The world's largest Corona bottle measuring 30 feet tall
  • Corona giveaway items including sunscreen, bead necklaces and key chains

As part of the summer promotion, consumers can look inside specially marked 12-packs, 18-packs and 24-packs for a chance to find a promotional bottle (excludes California).  Two-thousand Corona Extra and Corona Light 12 oz. bottles will feature a special graphic wrap and a unique entry code redeemable at www.coronabeachgetaway.com for a chance to win 1 of 1,000 prizes including 100 Grand Prize trips for two to Cancun, Mexico and 900 Corona Beach Getaway prize packs.

About Crown Imports

Crown Imports LLC is a joint venture that imports, distributes and markets the Modelo portfolio and other fine beer brands across the entire U.S. The Modelo portfolio includes Corona Extra, the #1 imported beer in the U.S. and #6 beer overall, Corona Light, Modelo Especial, Negra Modelo and Pacifico beer brands.  For more information, visit www.crownimportsllc.com.

Crown Imports is a 50-50 joint venture between Grupo Modelo, S.A. de C.V. (MX: GMODELOC), Mexico's leading company in the brewing, distribution and sale of beer, and Constellation Brands, Inc. (NYSE: STZ, ASX: CBR), a leading international beverage alcohol producer, importer and marketer.

SOURCE Crown Imports LLC

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